Brandwave

How popular isCentrum?

In September 2026, people searched for Centrum by name about 6,600 times in the United Kingdom, an 18.5% decrease from the previous year. These searches made up 4.2% of all United Kingdom vitamin and supplement brand searches, placing Centrum sixth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about vitamin and supplement brands, Centrum appeared in two of the five answers and was the second most recommended of the 13.

Search and AI answers in September 2026

Centrum is the sixth most searched of 13 competitors and the second most recommended in AI answers.

  1. VitabioticsShare of searches 22.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HealthspanShare of searches 20.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Wild NutritionShare of searches 20.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PregnacareShare of searches 11.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. CentrumShare of searches 4.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

+8 more

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Top vitamin and supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Centrum was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Centrum is the second most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitabiotics1st
  2. Centrum2nd
  3. Solgar3rd
  4. Pregnacare4th
  5. Healthspan–
  6. Wild Nutrition–
  7. Simply Supplements–
  8. Seven Seas–
  9. Myvitamins–
  10. Together Health–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vitabiotics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pregnacare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Centrum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Solgar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Healthspan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild Nutrition0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simply Supplements0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seven Seas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Myvitamins0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Together Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about vitamin and supplement brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which vitamin and supplement brands compete with Centrum?

Centrum against vitamin and supplement brands in the United Kingdom, by month

Share of searches by month for Vitabiotics, Healthspan, Wild Nutrition, Pregnacare, Simply Supplements, Centrum, Seven Seas, Solgar, Myvitamins, Together Health. The figures are in the table below the chart.

View monthly share of searches table
MonthVitabioticsHealthspanWild NutritionPregnacareSimply SupplementsCentrumSeven SeasSolgarMyvitaminsTogether HealthBassetts VitaminsFeelNature's Bounty
Oct 202522.1%20.3%20.3%11.1%4.1%4.1%6.1%3.3%3.3%2.2%0.95%1.6%0.44%
Nov 202530.5%15.7%19.3%10.6%4.7%3.9%3.9%3.1%3.9%2.1%0.9%1.1%0.42%
Dec 202525.9%19.7%19.7%10.8%3.9%3.9%3.9%3.2%3.9%2.1%0.95%1.3%0.43%
Jan 202619.9%22.7%22.7%10.2%4.5%3.7%3.7%3%4.5%2%1.1%1.3%0.46%
Feb 202620.1%22.6%22.6%10.1%4.5%3.7%3.7%3%4.5%2.5%1.1%1.2%0.4%
Mar 202619.3%21.7%21.7%11.9%5.3%3.5%4.3%2.9%4.3%2.4%1%1.2%0.39%
Apr 202619.7%22.2%22.2%12.1%4.4%3.6%4.4%3%3.6%2.4%1%1%0.32%
May 202621.4%24.1%19.7%10.8%4.8%3.9%4.8%2.6%3.2%2.1%1.1%1.1%0.35%
Jun 202621.4%24.4%20%10.9%4.9%4%4%2.7%3.3%2.2%0.96%1.1%0.29%
Jul 202622.7%21.2%21.2%11.6%5.2%4.2%4.2%2.3%2.8%2.3%0.83%1%0.31%
Aug 202622.7%21.2%21.2%11.6%5.2%4.2%4.2%2.3%2.8%2.3%0.83%0.94%0.38%
Sep 202622.6%20.8%20.8%11.4%5.1%4.2%4.2%3.4%2.8%2.3%1.2%0.92%0.37%

  1. 1.Vitabiotics

    22.6%

    Held 1st. 36K estimated branded searches, +1.4% vs prior month. Share -0.1 points.

  2. 2.Healthspan

    20.8%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Wild Nutrition

    20.8%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Pregnacare

    11.4%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Simply Supplements

    5.1%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Centrum

    4.2%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Seven Seas

    4.2%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Solgar

    3.4%

    Moved from 9th to 8th. 5.4K estimated branded searches, +50% vs prior month. Share +1.1 points.

  9. 9.Myvitamins

    2.8%

    Moved from 8th to 9th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.Together Health

    2.3%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Bassetts Vitamins

    1.2%

    Moved from 12th to 11th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.4 points.

  12. 12.Feel

    0.92%

    Moved from 11th to 12th. 1.5K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Nature's Bounty

    0.37%

    Held 13th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Centrum and its closest rivals

Every comparison with Centrum

12 comparisons

How has branded search demand for Centrum changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Centrum in the United Kingdom fell from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Centrum’s share of searches among vitamin and supplement brands in the United Kingdom held steady, from 4.1% to 4.2%.

How did search popularity change for United Kingdom vitamin and supplement brands in September 2026?

6 changes

  1. In September 2026, Solgar overtook Myvitamins to rank 8th among vitamin and supplement brands in the United Kingdom, with 3.4% of the searches.

  2. In September 2026, Bassetts Vitamins rose from 12th to 11th among vitamin and supplement brands in the United Kingdom.

  3. In September 2026, Feel fell from 11th to 12th among vitamin and supplement brands in the United Kingdom.

  4. Estimated monthly branded searches for Seven Seas in the United Kingdom fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Myvitamins in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Nature's Bounty in the United Kingdom fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are Centrum’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Centrum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • centrum

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How the Brand Demand Index is measured

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