Brandwave

Barclaycard vs HSBC:Which is more popular?

In September 2026, Barclaycard had more branded searches than HSBC among business credit cards in the United Kingdom. Barclaycard had about 8,100 branded searches, while HSBC had 390. Barclaycard made up 11.5% of all business credit card searches we track, and HSBC accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about business credit cards, Barclaycard appeared in all four answers and HSBC in none.

Among business credit cards in the United Kingdom in September 2026

Who do people search for more?

Barclaycard, about 21 searches for every 1 for HSBC

Barclaycard 8.1K searchesHSBC 390 searches

Who does AI mention more?

Barclaycard, mentioned in every answer we collected

Barclaycard in 4 of 4HSBC in 0 of 4

Who does AI recommend more?

Barclaycard, the only one of the two named

Barclaycard first in 3HSBC never named

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Top business credit cards in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Barclaycard appeared in all four answers. HSBC did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Capital on Tap1st
  2. Barclaycard2nd
  3. NatWest3rd
  4. Lloyds Bank4th
  5. HSBC–
  6. American Express–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barclaycard4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Capital on Tap3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NatWest2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lloyds Bank2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HSBC0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Express0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about business credit cards

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Barclaycard or HSBC more popular in search?

This chart shows how often people search Google for Barclaycard and HSBC by name. Each line represents a brand's share of searches for all six business credit card brands we track, month by month, from searches in United Kingdom.

Barclaycard and HSBC among business credit cards in the United Kingdom, by month

Share of searches by month for Barclaycard, HSBC. The figures are in the table below the chart.

View monthly share of searches table
MonthCapital on TapBarclaycardNatWestLloyds BankHSBCAmerican Express
Oct 202583.6%13.7%1.2%0.66%0.66%0.19%
Nov 202583.6%13.7%1.2%0.66%0.66%0.15%
Dec 202580.9%16.2%1.2%0.78%0.78%0.15%
Jan 202683.2%13.6%1.4%0.81%0.81%0.19%
Feb 202683.5%13.7%1.2%0.66%0.81%0.15%
Mar 202683.4%13.7%1.2%0.66%0.81%0.23%
Apr 202685.7%11.5%1.2%0.68%0.68%0.2%
May 202685.9%11.5%1%0.68%0.68%0.16%
Jun 202685.9%11.5%1%0.68%0.68%0.16%
Jul 202686.4%11.6%0.84%0.56%0.56%0.13%
Aug 202688.2%9.6%0.86%0.57%0.57%0.13%
Sep 202686.1%11.5%1%0.68%0.55%0.16%

Barclaycard and HSBC sell other things too, so only their searches that name this product count here, like “barclaycard business”.

How has the Barclaycard and HSBC comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom business credit cards in September 2026?

2 changes

  1. In September 2026, Barclaycard gained share of searches among business credit cards in the United Kingdom, from 9.6% to 11.5%.

  2. In September 2026, HSBC fell from 4th to 5th among business credit cards in the United Kingdom.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Barclaycard’s and HSBC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barclaycard

1 branded search term

  • barclaycard business

HSBC

1 branded search term

  • hsbc business credit card

How the Brand Demand Index is measured

Other head-to-heads among business credit cards

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