Aviva vs Coverwise:Which is more popular?
In September 2026, Aviva and Coverwise were level in searches among travel insurance providers in the United Kingdom, with an estimated 14.8K branded searches each, at 4.6% of the total each. When we asked ChatGPT and Google AI Overviews about travel insurance providers, Aviva appeared in one of the five answers and Coverwise in none.
Who do people search for more?
Aviva and Coverwise are searched for about as often as each other.
Who does AI mention more?
Aviva, mentioned in 1 of 5 answers, Coverwise in 0
Follow Aviva vs Coverwise and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top travel insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aviva was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coverwise did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Staysure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AllClear3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Admiral1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Aviva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Post Office Travel Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coverwise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel insurance providers
5 answers
Asked ChatGPT
“Which travel insurance should I buy in the UK?”
Asked ChatGPT
“What are the best travel insurance providers in the UK?”
Asked ChatGPT
“What's the best annual travel insurance in the UK?”
Searched Google, AI Overview
“travel insurance”
Searched Google, AI Overview
“best travel insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Aviva or Coverwise more popular in search?
This chart shows how often people search Google for Aviva and Coverwise by name. Each line represents a brand's share of searches for all six travel insurance providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Aviva, Coverwise. The figures are in the table below the chart.
View monthly share of searches table
| Month | Staysure | Admiral | Post Office Travel Insurance | AllClear | Aviva | Coverwise |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 18.4% | 22.5% | 16.4% | 4.5% | 8.2% |
| Nov 2025 | 34% | 18.7% | 18.7% | 13.8% | 4.6% | 10.2% |
| Dec 2025 | 32.3% | 19.7% | 19.7% | 14.6% | 4.8% | 8.8% |
| Jan 2026 | 36% | 17.6% | 17.6% | 19.2% | 4.3% | 5.3% |
| Feb 2026 | 35.5% | 17.4% | 17.4% | 19% | 4.3% | 6.4% |
| Mar 2026 | 28.5% | 23.5% | 19.2% | 17.1% | 4.7% | 7% |
| Apr 2026 | 30.2% | 20.3% | 20.3% | 18.1% | 5% | 6.1% |
| May 2026 | 30.3% | 20.4% | 20.4% | 17.9% | 5% | 6.1% |
| Jun 2026 | 31.2% | 21% | 21% | 15.3% | 5.1% | 6.3% |
| Jul 2026 | 31.6% | 21.3% | 21.3% | 15.5% | 5.2% | 5.2% |
| Aug 2026 | 33.4% | 20% | 20% | 17.8% | 4.9% | 4% |
| Sep 2026 | 31.7% | 23.2% | 19% | 16.9% | 4.6% | 4.6% |
How has the Aviva and Coverwise comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Aviva took it in August 2026.
- Across the 12 months ending September 2026, Aviva’s share of searches among travel insurance providers in the United Kingdom moved from 4.5% to 4.6%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Coverwise’s share of searches among travel insurance providers in the United Kingdom moved from 8.2% to 4.6%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
How did search popularity change for United Kingdom travel insurance providers in September 2026?
2 changes
In September 2026, Coverwise gained share of searches among travel insurance providers in the United Kingdom, from 4% to 4.6%.
Estimated monthly branded searches for Aviva in the United Kingdom rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aviva’s and Coverwise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among travel insurance providers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.