Brandwave

Apple Music vs SoundCloud:Which is more popular?

In September 2026, SoundCloud had more branded searches than Apple Music among music streaming services in the United Kingdom. SoundCloud had about 450,000 branded searches, while Apple Music had 165,000. SoundCloud made up 11.5% of all music streaming service searches we track, and Apple Music accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about music streaming services, Apple Music appeared in all four answers and SoundCloud in none.

Among music streaming services in the United Kingdom in September 2026

Who do people search for more?

SoundCloud, about 3 searches for every 1 for Apple Music

SoundCloud 450K searchesApple Music 165K searches

Who does AI mention more?

Apple Music, mentioned in every answer we collected

Apple Music in 4 of 4SoundCloud in 0 of 4

Who does AI recommend more?

Apple Music, the only one of the two named

Apple Music first in 4SoundCloud never named

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Top music streaming services in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Apple Music appeared in all four answers. SoundCloud did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple Music1st
  2. Spotify2nd
  3. Tidal3rd
  4. YouTube Music4th
  5. Amazon Music5th
  6. SoundCloud–
  7. Deezer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spotify4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Apple Music4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • YouTube Music3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Amazon Music3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tidal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • SoundCloud0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Deezer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about music streaming services

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Apple Music or SoundCloud more popular in search?

This chart shows how often people search Google for Apple Music and SoundCloud by name. Each line represents a brand's share of searches for all seven music streaming services we track, month by month, from searches in United Kingdom.

Apple Music and SoundCloud among music streaming services in the United Kingdom, by month

Share of searches by month for SoundCloud, Apple Music. The figures are in the table below the chart.

View monthly share of searches table
MonthSpotifyYouTube MusicSoundCloudApple MusicAmazon MusicTidalDeezer
Oct 202555.6%20.4%13.7%4.1%3.4%1.8%1%
Nov 202557.3%17.2%14.1%4.2%4.2%1.9%1%
Dec 202562.2%15.3%12.5%3.7%3.7%1.7%0.92%
Jan 202655.2%20.3%13.6%4.1%4.1%1.8%1%
Feb 202659.4%17.9%11.9%4.4%3.6%2%0.88%
Mar 202655.1%20.3%13.5%4.9%3.3%1.8%1%
Apr 202657.6%21.2%11.6%3.5%3.5%1.9%0.85%
May 202660.5%18.2%12.1%3.6%3%1.6%0.89%
Jun 202654.8%20.1%13.5%4.9%4%1.8%0.81%
Jul 202654.5%20%13.4%4.9%4%2.2%0.99%
Aug 202657.8%21.3%11.6%2.9%3.5%2.3%0.57%
Sep 202657.1%21%11.5%4.2%3.4%1.9%0.84%

How has the Apple Music and SoundCloud comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom music streaming services in September 2026?

2 changes
  1. In September 2026, Apple Music overtook Amazon Music to rank 4th among music streaming services in the United Kingdom, with 4.2% of the searches.

  2. SoundCloud’s share of searches among music streaming services in the United Kingdom has lost ground for 3 months in a row, from 13.5% to 11.5% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apple Music’s and SoundCloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Music

1 branded search term

  • apple music

SoundCloud

1 branded search term

  • soundcloud

How the Brand Demand Index is measured

Other head-to-heads among music streaming services

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