How popular isSpotify?
In September 2026, people searched for Spotify by name about 2.2 million times in the United Kingdom, about the same as the previous year. These searches made up 57.1% of all United Kingdom music streaming service searches, placing Spotify first out of seven services. When we asked both ChatGPT and Google AI Overviews about music streaming services, Spotify appeared in all answers and was the second most recommended of the seven.
Spotify is the most searched of 7 competitors and the second most recommended in AI answers.
SpotifyShare of searches 57.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
YouTube MusicShare of searches 21%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
SoundCloudShare of searches 11.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Apple MusicShare of searches 4.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Amazon MusicShare of searches 3.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
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Top music streaming services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Spotify appeared in all four answers. Spotify is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Apple Music1st
- Spotify2nd
Tidal3rd- YouTube Music4th
- Amazon Music5th
- SoundCloud–
Deezer–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Spotify4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Apple Music4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- YouTube Music3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Amazon Music3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tidal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- SoundCloud0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Deezer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about music streaming services
4 answers
Asked ChatGPT
“What's the best music streaming service in the UK?”
Asked ChatGPT
“Which music app has the best sound quality?”
Asked ChatGPT
“Which music streaming subscription is best value?”
Searched Google, AI Overview
“music streaming”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which music streaming services compete with Spotify?
Share of searches by month for Spotify, YouTube Music, SoundCloud, Apple Music, Amazon Music. The figures are in the table below the chart.
View monthly share of searches table
| Month | Spotify | YouTube Music | SoundCloud | Apple Music | Amazon Music | Tidal | Deezer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.6% | 20.4% | 13.7% | 4.1% | 3.4% | 1.8% | 1% |
| Nov 2025 | 57.3% | 17.2% | 14.1% | 4.2% | 4.2% | 1.9% | 1% |
| Dec 2025 | 62.2% | 15.3% | 12.5% | 3.7% | 3.7% | 1.7% | 0.92% |
| Jan 2026 | 55.2% | 20.3% | 13.6% | 4.1% | 4.1% | 1.8% | 1% |
| Feb 2026 | 59.4% | 17.9% | 11.9% | 4.4% | 3.6% | 2% | 0.88% |
| Mar 2026 | 55.1% | 20.3% | 13.5% | 4.9% | 3.3% | 1.8% | 1% |
| Apr 2026 | 57.6% | 21.2% | 11.6% | 3.5% | 3.5% | 1.9% | 0.85% |
| May 2026 | 60.5% | 18.2% | 12.1% | 3.6% | 3% | 1.6% | 0.89% |
| Jun 2026 | 54.8% | 20.1% | 13.5% | 4.9% | 4% | 1.8% | 0.81% |
| Jul 2026 | 54.5% | 20% | 13.4% | 4.9% | 4% | 2.2% | 0.99% |
| Aug 2026 | 57.8% | 21.3% | 11.6% | 2.9% | 3.5% | 2.3% | 0.57% |
| Sep 2026 | 57.1% | 21% | 11.5% | 4.2% | 3.4% | 1.9% | 0.84% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.1% | 2.2M | +22.4% | -0.7 points | |
| 2, held 2nd | 21% | 823K | +22.3% | -0.3 points | |
| 3, held 3rd | 11.5% | 450K | +22.3% | -0.2 points | |
| 4, moved from 5th to 4th | 4.2% | 165K | +82.3% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.4% | 135K | +22.7% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.9% | 74K | 0% | -0.5 points | |
| 7, held 7th | 0.84% | 33.1K | +82.9% | +0.3 points |
1.
Spotify57.1%
Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share -0.7 points.
21%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share -0.3 points.
11.5%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share -0.2 points.
4.2%
Moved from 5th to 4th. 165K estimated branded searches, +82.3% vs prior month. Share +1.3 points.
3.4%
Moved from 4th to 5th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.
6.
Tidal1.9%
Held 6th. 74K estimated branded searches, 0% vs prior month. Share -0.5 points.
7.
Deezer0.84%
Held 7th. 33.1K estimated branded searches, +82.9% vs prior month. Share +0.3 points.
Compare popularity between Spotify and its closest rivals
Every comparison with Spotify
6 comparisons
How has branded search demand for Spotify changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Spotify in the United Kingdom held steady at 2.2M.
- Across the 12 months ending September 2026, Spotify’s share of searches among music streaming services in the United Kingdom increased from 55.6% to 57.1%.
- Across the 12 months ending September 2026, Spotify’s share of searches among music streaming services in the United Kingdom peaked at 62.2% in December 2025 and was lowest at 54.5% in July 2026.
How did search popularity change for United Kingdom music streaming services in September 2026?
5 changes
In September 2026, Apple Music overtook Amazon Music to rank 4th among music streaming services in the United Kingdom, with 4.2% of the searches.
In September 2026, Spotify lost share of searches among music streaming services in the United Kingdom, from 57.8% to 57.1%.
SoundCloud’s share of searches among music streaming services in the United Kingdom has lost ground for 3 months in a row, from 13.5% to 11.5% in September 2026.
Amazon Music’s share of searches among music streaming services in the United Kingdom has lost ground for 3 months in a row, from 4% to 3.4% in September 2026.
Estimated monthly branded searches for Deezer in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are Spotify’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Spotify’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- spotify
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