Music streaming services in the United Kingdom:Which are most popular?
In September 2026, Spotify was the most searched music streaming service in the United Kingdom, accounting for 57.1% of all searches among the seven services we track. When we checked with ChatGPT and Google AI Overviews, Spotify and Apple Music showed up in every answer. Apple Music was recommended most often, coming first in two out of four responses.
SpotifyShare of searches 57.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
YouTube MusicShare of searches 21%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
SoundCloudShare of searches 11.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Apple MusicShare of searches 4.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Amazon MusicShare of searches 3.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
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Top music streaming services in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Spotify and Apple Music appeared every time. Apple Music was recommended most often, coming first in two out of four answers. Spotify was second, and Tidal was third. SoundCloud, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Apple Music1st
- Spotify2nd
Tidal3rd- YouTube Music4th
- Amazon Music5th
- SoundCloud–
Deezer–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Spotify4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Apple Music4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- YouTube Music3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Amazon Music3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tidal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- SoundCloud0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Deezer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about music streaming services
4 answers
Asked ChatGPT
“What's the best music streaming service in the UK?”
Asked ChatGPT
“Which music app has the best sound quality?”
Asked ChatGPT
“Which music streaming subscription is best value?”
Searched Google, AI Overview
“music streaming”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which music streaming services do people search for most?
This chart shows how often people search Google for each music streaming service by name. Each line represents a brand's share of searches for all seven music streaming services we track, month by month, from searches in United Kingdom.
Share of searches by month for Spotify, YouTube Music, SoundCloud, Apple Music, Amazon Music. The figures are in the table below the chart.
View monthly share of searches table
| Month | Spotify | YouTube Music | SoundCloud | Apple Music | Amazon Music | Tidal | Deezer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.6% | 20.4% | 13.7% | 4.1% | 3.4% | 1.8% | 1% |
| Nov 2025 | 57.3% | 17.2% | 14.1% | 4.2% | 4.2% | 1.9% | 1% |
| Dec 2025 | 62.2% | 15.3% | 12.5% | 3.7% | 3.7% | 1.7% | 0.92% |
| Jan 2026 | 55.2% | 20.3% | 13.6% | 4.1% | 4.1% | 1.8% | 1% |
| Feb 2026 | 59.4% | 17.9% | 11.9% | 4.4% | 3.6% | 2% | 0.88% |
| Mar 2026 | 55.1% | 20.3% | 13.5% | 4.9% | 3.3% | 1.8% | 1% |
| Apr 2026 | 57.6% | 21.2% | 11.6% | 3.5% | 3.5% | 1.9% | 0.85% |
| May 2026 | 60.5% | 18.2% | 12.1% | 3.6% | 3% | 1.6% | 0.89% |
| Jun 2026 | 54.8% | 20.1% | 13.5% | 4.9% | 4% | 1.8% | 0.81% |
| Jul 2026 | 54.5% | 20% | 13.4% | 4.9% | 4% | 2.2% | 0.99% |
| Aug 2026 | 57.8% | 21.3% | 11.6% | 2.9% | 3.5% | 2.3% | 0.57% |
| Sep 2026 | 57.1% | 21% | 11.5% | 4.2% | 3.4% | 1.9% | 0.84% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.1% | 2.2M | +22.4% | -0.7 points | |
| 2, held 2nd | 21% | 823K | +22.3% | -0.3 points | |
| 3, held 3rd | 11.5% | 450K | +22.3% | -0.2 points | |
| 4, moved from 5th to 4th | 4.2% | 165K | +82.3% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.4% | 135K | +22.7% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.9% | 74K | 0% | -0.5 points | |
| 7, held 7th | 0.84% | 33.1K | +82.9% | +0.3 points |
1.
Spotify57.1%
Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share -0.7 points.
21%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share -0.3 points.
11.5%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share -0.2 points.
4.2%
Moved from 5th to 4th. 165K estimated branded searches, +82.3% vs prior month. Share +1.3 points.
3.4%
Moved from 4th to 5th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.
6.
Tidal1.9%
Held 6th. 74K estimated branded searches, 0% vs prior month. Share -0.5 points.
7.
Deezer0.84%
Held 7th. 33.1K estimated branded searches, +82.9% vs prior month. Share +0.3 points.
Which brand is most popular in search among music streaming services in the United Kingdom?
7 brands
In September 2026, Spotify was the most searched among music streaming services in the United Kingdom, with an estimated 2.2M branded searches, 57.1% of all searches for the seven we track. YouTube Music is in 2nd place, 36.1 percentage points behind at 21%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Spotify | 55.6% → 57.1% | 62.2%Dec 2025 | 54.5%Jul 2026 | 1st |
| YouTube Music | 20.4% → 21% | 21.3%Aug 2026 | 15.3%Dec 2025 | 2nd |
| SoundCloud | 13.7% → 11.5% | 14.1%Nov 2025 | 11.5%Sep 2026 | 3rd |
| Apple Music | 4.1% → 4.2% | 4.9%Mar 2026 | 2.9%Aug 2026 | 4th |
| Amazon Music | 3.4% | 4.2%Nov 2025 | 3%May 2026 | 5th |
| Tidal | 1.8% → 1.9% | 2.3%Aug 2026 | 1.6%May 2026 | 6th |
| Deezer | 1% → 0.84% | 1%Nov 2025 | 0.57%Aug 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Spotify’s share of searches among music streaming services in the United Kingdom increased from 55.6% to 57.1%.
- Across the 12 months ending September 2026, YouTube Music’s share of searches among music streaming services in the United Kingdom increased from 20.4% to 21%.
- Across the 12 months ending September 2026, SoundCloud’s share of searches among music streaming services in the United Kingdom decreased from 13.7% to 11.5%.
- Across the 12 months ending September 2026, Spotify’s share of searches among music streaming services in the United Kingdom peaked at 62.2% in December 2025 and was lowest at 54.5% in July 2026.
- Across the 12 months ending September 2026, YouTube Music’s share of searches among music streaming services in the United Kingdom peaked at 21.3% in August 2026 and was lowest at 15.3% in December 2025.
- Across the 12 months ending September 2026, SoundCloud’s share of searches among music streaming services in the United Kingdom peaked at 14.1% in November 2025 and was lowest at 11.5% in September 2026.
- Across the 12 months ending September 2026, Apple Music’s share of searches among music streaming services in the United Kingdom peaked at 4.9% in March 2026 and was lowest at 2.9% in August 2026.
- Across the 12 months ending September 2026, Amazon Music’s share of searches among music streaming services in the United Kingdom peaked at 4.2% in November 2025 and was lowest at 3% in May 2026.
- Across the 12 months ending September 2026, Apple Music, Amazon Music, Tidal and Deezer held steady: their share of searches among music streaming services in the United Kingdom each moved less than 0.5 percentage points.
How did search popularity change for United Kingdom music streaming services in September 2026?
5 changes
In September 2026, Apple Music overtook Amazon Music to rank 4th among music streaming services in the United Kingdom, with 4.2% of the searches.
In September 2026, Spotify lost share of searches among music streaming services in the United Kingdom, from 57.8% to 57.1%.
SoundCloud’s share of searches among music streaming services in the United Kingdom has lost ground for 3 months in a row, from 13.5% to 11.5% in September 2026.
Amazon Music’s share of searches among music streaming services in the United Kingdom has lost ground for 3 months in a row, from 4% to 3.4% in September 2026.
Estimated monthly branded searches for Deezer in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted for music streaming services?
7 search terms
Each brand's share of searches among music streaming services comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Spotify
1 branded search term
- spotify
YouTube Music
1 branded search term
- youtube music
SoundCloud
1 branded search term
- soundcloud
Apple Music
1 branded search term
- apple music
Amazon Music
1 branded search term
- amazon music
Tidal
1 branded search term
- tidal
Deezer
1 branded search term
- deezer
Compare popularity between leading brands
- Spotify vs YouTube Music: compare popularity
- Spotify vs SoundCloud: compare popularity
- Spotify vs Apple Music: compare popularity
- Spotify vs Amazon Music: compare popularity
- YouTube Music vs SoundCloud: compare popularity
- YouTube Music vs Apple Music: compare popularity
- YouTube Music vs Amazon Music: compare popularity
- SoundCloud vs Apple Music: compare popularity
- SoundCloud vs Amazon Music: compare popularity
- Apple Music vs Amazon Music: compare popularity
- Compare any of these brands
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