Brandwave

How popular isSoundCloud?

In September 2026, people searched for SoundCloud by name about 450,000 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 11.5% of all United Kingdom music streaming service searches, placing SoundCloud third out of seven services. When we asked both ChatGPT and Google AI Overviews about music streaming services, SoundCloud did not appear in any of the answers.

Search and AI answers in September 2026

SoundCloud is the third most searched of 7 competitors and not listed in any AI answer.

  1. SpotifyShare of searches 57.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. YouTube MusicShare of searches 21%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. SoundCloudShare of searches 11.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Apple MusicShare of searches 4.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Amazon MusicShare of searches 3.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th

+2 more

SoundCloud website (opens in a new tab)

Follow SoundCloud and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top music streaming services in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, SoundCloud did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple Music1st
  2. Spotify2nd
  3. Tidal3rd
  4. YouTube Music4th
  5. Amazon Music5th
  6. SoundCloud–
  7. Deezer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spotify4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Apple Music4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • YouTube Music3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Amazon Music3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tidal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • SoundCloud0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Deezer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about music streaming services

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which music streaming services compete with SoundCloud?

SoundCloud against music streaming services in the United Kingdom, by month

Share of searches by month for Spotify, YouTube Music, SoundCloud, Apple Music, Amazon Music. The figures are in the table below the chart.

View monthly share of searches table
MonthSpotifyYouTube MusicSoundCloudApple MusicAmazon MusicTidalDeezer
Oct 202555.6%20.4%13.7%4.1%3.4%1.8%1%
Nov 202557.3%17.2%14.1%4.2%4.2%1.9%1%
Dec 202562.2%15.3%12.5%3.7%3.7%1.7%0.92%
Jan 202655.2%20.3%13.6%4.1%4.1%1.8%1%
Feb 202659.4%17.9%11.9%4.4%3.6%2%0.88%
Mar 202655.1%20.3%13.5%4.9%3.3%1.8%1%
Apr 202657.6%21.2%11.6%3.5%3.5%1.9%0.85%
May 202660.5%18.2%12.1%3.6%3%1.6%0.89%
Jun 202654.8%20.1%13.5%4.9%4%1.8%0.81%
Jul 202654.5%20%13.4%4.9%4%2.2%0.99%
Aug 202657.8%21.3%11.6%2.9%3.5%2.3%0.57%
Sep 202657.1%21%11.5%4.2%3.4%1.9%0.84%
  1. 1.Spotify

    57.1%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share -0.7 points.

  2. Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share -0.3 points.

  3. 3.SoundCloud

    11.5%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share -0.2 points.

  4. Moved from 5th to 4th. 165K estimated branded searches, +82.3% vs prior month. Share +1.3 points.

  5. Moved from 4th to 5th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.

  6. 6.Tidal

    1.9%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share -0.5 points.

  7. 7.Deezer

    0.84%

    Held 7th. 33.1K estimated branded searches, +82.9% vs prior month. Share +0.3 points.

Compare popularity between SoundCloud and its closest rivals

Every comparison with SoundCloud

6 comparisons

How has branded search demand for SoundCloud changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SoundCloud in the United Kingdom fell from 550K to 450K.
  • Across the 12 months ending September 2026, SoundCloud’s share of searches among music streaming services in the United Kingdom decreased from 13.7% to 11.5%.
  • Across the 12 months ending September 2026, SoundCloud’s share of searches among music streaming services in the United Kingdom peaked at 14.1% in November 2025 and was lowest at 11.5% in September 2026.

How did search popularity change for United Kingdom music streaming services in September 2026?

5 changes
  1. In September 2026, Apple Music overtook Amazon Music to rank 4th among music streaming services in the United Kingdom, with 4.2% of the searches.

  2. In September 2026, Spotify lost share of searches among music streaming services in the United Kingdom, from 57.8% to 57.1%.

  3. SoundCloud’s share of searches among music streaming services in the United Kingdom has lost ground for 3 months in a row, from 13.5% to 11.5% in September 2026.

  4. Amazon Music’s share of searches among music streaming services in the United Kingdom has lost ground for 3 months in a row, from 4% to 3.4% in September 2026.

  5. Estimated monthly branded searches for Deezer in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are SoundCloud’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SoundCloud’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • soundcloud

Do you work for SoundCloud? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is SoundCloud your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.