Brandwave

Applaws vs James Wellbeloved:Which is more popular?

In September 2026, Applaws had more branded searches than James Wellbeloved among cat food brands in the United Kingdom. Applaws had about 9,000 branded searches, while James Wellbeloved had 2,900. Applaws made up 6.9% of all cat food brand searches we track, and James Wellbeloved accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about cat food brands, neither Applaws nor James Wellbeloved appeared in any of the five answers.

Among cat food brands in the United Kingdom in September 2026

Who do people search for more?

Applaws, about 3 searches for every 1 for James Wellbeloved

Applaws 9K searchesJames Wellbeloved 2.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Applaws in 0 of 5James Wellbeloved in 0 of 5

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Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Applaws nor James Wellbeloved showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KatKin1st
  2. Royal Canin1st
  3. Thrive1st
  4. Lily's Kitchen4th
  5. Hill's5th
  6. Untamed–
  7. Felix–
  8. Applaws–
  9. Sheba–
  10. +2 more
  11. James Wellbeloved–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KatKin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Royal Canin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lily's Kitchen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thrive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hill's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Untamed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Felix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Applaws0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sheba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • James Wellbeloved0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about cat food brands

5 answers

  • Asked ChatGPT

    “What's the best cat food in the UK?”

    1. 1KatKin
    2. 2Lily's Kitchen
    3. 3Royal Canin

  • Asked ChatGPT

    “Which wet cat food is healthiest?”

    1. 1Thrive
    2. 2Royal Canin
    3. 3Hill's

  • Asked ChatGPT

    “What should I feed a fussy cat?”

    1. Searched Google, AI Overview

      “cat food”

      1. 1KatKin

    2. Searched Google, AI Overview

      “best cat food”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

      Is Applaws or James Wellbeloved more popular in search?

      This chart shows how often people search Google for Applaws and James Wellbeloved by name. Each line represents a brand's share of searches for all 12 cat food brands we track, month by month, from searches in United Kingdom.

      Applaws and James Wellbeloved among cat food brands in the United Kingdom, by month

      Share of searches by month for Applaws, James Wellbeloved. The figures are in the table below the chart.

      View monthly share of searches table
      MonthUntamedKatKinFelixApplawsRoyal CaninShebaLily's KitchenIamsWhiskasJames WellbelovedThriveHill's
      Oct 202532.8%21.9%8%7.3%8%6.6%2.9%2.9%2.3%2.3%2.9%1.9%
      Nov 202533.5%22.4%8.2%7.4%6.7%6.7%3%3%2.4%2.4%2.4%2%
      Dec 202540.5%18.2%6.6%7%6.6%6.6%2.9%2.4%2.4%2.9%2.4%1.6%
      Jan 202634.5%23.1%6.9%7.3%6.9%6.9%3.1%3.1%2%2%2.5%1.7%
      Feb 202637.9%20.7%6.2%6.9%6.2%7.6%2.8%2.8%2.2%2.8%2.2%1.8%
      Mar 202636.7%20.1%7.3%6.7%7.3%7.3%2.7%2.7%2.1%2.7%2.7%1.8%
      Apr 202638.2%20.9%6.3%6.9%6.3%7.6%2.8%2.2%2.2%2.2%2.8%1.5%
      May 202633.8%22.6%6.8%8.8%6.8%6.8%3%2.4%2.4%2%3%1.6%
      Jun 202637.1%20.3%7.4%6.7%7.4%6%3.3%2.7%2.7%2.2%2.7%1.5%
      Jul 202635.2%23.6%7%6.3%7%5.7%3.1%2.5%2.5%2.1%3.1%1.7%
      Aug 202637.5%20.5%7.5%8%6.1%6.1%3.3%2.7%2.2%1.8%2.7%1.4%
      Sep 202637.8%20.7%7.6%6.9%6.2%6.2%3.4%2.7%2.7%2.2%2.2%1.5%

      James Wellbeloved sells other things too, so only its searches that name this product count here, like “james wellbeloved cat food”.

      How has the Applaws and James Wellbeloved comparison changed over the last 12 months?

      3 findings

      How did search popularity change for United Kingdom cat food brands in September 2026?

      2 changes

      1. In September 2026, Applaws lost share of searches among cat food brands in the United Kingdom, from 8% to 6.9%.

      2. In September 2026, James Wellbeloved rose from 11th to 10th among cat food brands in the United Kingdom.

      How are branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using Applaws’ and James Wellbeloved’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Applaws

      2 branded search terms

      • applaws
      • applaws cat food

      James Wellbeloved

      1 branded search term

      • james wellbeloved cat food

      How the Brand Demand Index is measured

      Other head-to-heads among cat food brands

      Creator with pink hair and a pink jacket

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