Alpen vs Dorset Cereals:Which is more popular?
In September 2026, Alpen had more branded searches than Dorset Cereals among cereal brands in the United Kingdom. Alpen had about 3,600 branded searches, while Dorset Cereals had 2,400. Alpen made up 3.5% of all cereal brand searches we track, and Dorset Cereals accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about cereal brands, Alpen appeared in two of the four answers and Dorset Cereals in none.
Who do people search for more?
Alpen, about 50% more searches than Dorset Cereals
Who does AI mention more?
Alpen, mentioned in 2 of 4 answers, Dorset Cereals in 0
Who does AI recommend more?
Alpen, the only one of the two named
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Top cereal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Alpen was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dorset Cereals did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weetabix4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kellogg's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Shreddies3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Alpen2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jordans1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dorset Cereals0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cereal brands
4 answers
Asked ChatGPT
“What's the best breakfast cereal in the UK?”
Asked ChatGPT
“Which cereal brands are healthiest in the UK?”
Asked ChatGPT
“What are the most popular cereal brands in the UK?”
Searched Google, AI Overview
“breakfast cereal”
Searched Google, AI Overview
“healthy cereal”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Alpen or Dorset Cereals more popular in search?
This chart shows how often people search Google for Alpen and Dorset Cereals by name. Each line represents a brand's share of searches for all six cereal brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Alpen, Dorset Cereals. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weetabix | Kellogg's | Shreddies | Jordans | Alpen | Dorset Cereals |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 17.6% | 11.8% | 5.2% | 4.3% | 2.3% |
| Nov 2025 | 55.3% | 20.2% | 13.5% | 4.8% | 4% | 2.1% |
| Dec 2025 | 55.3% | 20.2% | 13.5% | 4.8% | 4% | 2.2% |
| Jan 2026 | 58.8% | 14.4% | 9.6% | 4.8% | 9.6% | 2.9% |
| Feb 2026 | 60.4% | 14.8% | 12.1% | 5.5% | 4.4% | 2.9% |
| Mar 2026 | 57.1% | 17.1% | 11.4% | 5.2% | 5.1% | 4.2% |
| Apr 2026 | 52.5% | 19.2% | 12.8% | 5.8% | 5.7% | 3.8% |
| May 2026 | 54.9% | 20.1% | 11% | 6.1% | 4% | 4% |
| Jun 2026 | 57.6% | 17.2% | 11.5% | 6.1% | 4.2% | 3.4% |
| Jul 2026 | 58.4% | 17.5% | 11.7% | 6.1% | 3.4% | 2.8% |
| Aug 2026 | 56.3% | 16.8% | 13.8% | 6.3% | 4.1% | 2.7% |
| Sep 2026 | 59.2% | 17.7% | 11.8% | 5.4% | 3.5% | 2.3% |
How has the Alpen and Dorset Cereals comparison changed over the last 12 months?
3 findings
- Alpen was ahead of Dorset Cereals in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alpen’s share of searches among cereal brands in the United Kingdom moved from 4.3% to 3.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Dorset Cereals’ share of searches among cereal brands in the United Kingdom held steady at 2.3%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for United Kingdom cereal brands in September 2026?
2 changes
In September 2026, Alpen lost share of searches among cereal brands in the United Kingdom, from 4.1% to 3.5%.
Dorset Cereals’ share of searches among cereal brands in the United Kingdom has lost ground for 3 months in a row, from 3.4% to 2.3% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Alpen’s and Dorset Cereals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alpen
1 branded search term
- alpen
Dorset Cereals
1 branded search term
- dorset cereals
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