Used car marketplaces in United Kingdom:Which are searched most?
In September 2026, Carwow was the most searched among used car marketplaces in United Kingdom, with an estimated 246K branded searches and 59% estimated Share of Search within this set.
Carwow59%
CarGurus21.7%
Cinch17.7%
Motors.co.uk1.6%
Follow used car marketplaces and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the used car marketplaces drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carwow, CarGurus, Cinch. The figures are in the table below the chart.
View monthly share of search table
| Month | Carwow | CarGurus | Cinch | Motors.co.uk |
|---|---|---|---|---|
| Oct 2025 | 51.6% | 28.2% | 15.5% | 4.6% |
| Nov 2025 | 56.5% | 25.4% | 13.9% | 4.2% |
| Dec 2025 | 53.6% | 29.4% | 13.1% | 3.9% |
| Jan 2026 | 57% | 25.5% | 14% | 3.4% |
| Feb 2026 | 57% | 25.5% | 14% | 3.4% |
| Mar 2026 | 61.5% | 22.5% | 12.4% | 3.7% |
| Apr 2026 | 57.4% | 25.7% | 14.1% | 2.8% |
| May 2026 | 59.2% | 26.5% | 11.9% | 2.4% |
| Jun 2026 | 57.9% | 25.9% | 14.2% | 1.9% |
| Jul 2026 | 60.7% | 22.3% | 14.9% | 2% |
| Aug 2026 | 60.7% | 22.3% | 14.9% | 2% |
| Sep 2026 | 59% | 21.7% | 17.7% | 1.6% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59% | 246K | 0% | -1.7 points | |
| 2, held 2nd | 21.7% | 90.5K | 0% | -0.6 points | |
| 3, held 3rd | 17.7% | 74K | +22.3% | +2.8 points | |
| 4, held 4th | 1.6% | 6.6K | -18.5% | -0.4 points |
1.
Carwow59%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
CarGurus21.7%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
3.
Cinch17.7%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +2.8 points.
1.6%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
Compare search popularity between leading brands
Which brand is most popular in search among used car marketplaces in United Kingdom?
4 brands
In September 2026, Carwow was the most searched among used car marketplaces in United Kingdom, with an estimated 246K branded searches and 59% estimated Share of Search within this set. CarGurus is in 2nd place, 37.3 percentage points behind at 21.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Carwow | 51.6% → 59% | 61.5%Mar 2026 | 51.6%Oct 2025 | 1st |
| CarGurus | 28.2% → 21.7% | 29.4%Dec 2025 | 21.7%Sep 2026 | 2nd |
| Cinch | 15.5% → 17.7% | 17.7%Sep 2026 | 11.9%May 2026 | 3rd |
| Motors.co.uk | 4.6% → 1.6% | 4.6%Oct 2025 | 1.6%Sep 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Carwow’s estimated Share of Search among used car marketplaces in United Kingdom increased from 51.6% to 59%.
- Across the 12 months ending September 2026, CarGurus’ estimated Share of Search among used car marketplaces in United Kingdom decreased from 28.2% to 21.7%.
- Across the 12 months ending September 2026, Cinch’s estimated Share of Search among used car marketplaces in United Kingdom increased from 15.5% to 17.7%.
- Across the 12 months ending September 2026, Motors.co.uk’s estimated Share of Search among used car marketplaces in United Kingdom decreased from 4.6% to 1.6%.
- Across the 12 months ending September 2026, Carwow’s estimated Share of Search among used car marketplaces in United Kingdom peaked at 61.5% in March 2026 and was lowest at 51.6% in October 2025.
- Across the 12 months ending September 2026, CarGurus’ estimated Share of Search among used car marketplaces in United Kingdom peaked at 29.4% in December 2025 and was lowest at 21.7% in September 2026.
- Across the 12 months ending September 2026, Cinch’s estimated Share of Search among used car marketplaces in United Kingdom peaked at 17.7% in September 2026 and was lowest at 11.9% in May 2026.
How did search popularity change for United Kingdom used car marketplaces in September 2026?
4 changes
In September 2026, Cinch gained estimated Share of Search among used car marketplaces in United Kingdom, from 14.9% to 17.7%.
In September 2026, Carwow lost estimated Share of Search among used car marketplaces in United Kingdom, from 60.7% to 59%.
In September 2026, CarGurus lost estimated Share of Search among used car marketplaces in United Kingdom, from 22.3% to 21.7%.
Estimated monthly branded searches for Motors.co.uk in United Kingdom fell 63.5% over 12 measured months, from 18.1K to 6.6K in September 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.