How popular isCarGurus in search?
In September 2026, there were an estimated 90.5K branded searches for CarGurus in United Kingdom which is down 17.7% over the last 12 months. CarGurus holds 21.7% estimated Share of Search among United Kingdom used car marketplaces and is ranked 2nd of 4 competitors for search popularity.
Carwow59%
CarGurus21.7%
Cinch17.7%
Motors.co.uk1.6%
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Which used car marketplaces compete with CarGurus?
Share of Search by month for Carwow, CarGurus, Cinch. The figures are in the table below the chart.
View monthly share of search table
| Month | Carwow | CarGurus | Cinch | Motors.co.uk |
|---|---|---|---|---|
| Oct 2025 | 51.6% | 28.2% | 15.5% | 4.6% |
| Nov 2025 | 56.5% | 25.4% | 13.9% | 4.2% |
| Dec 2025 | 53.6% | 29.4% | 13.1% | 3.9% |
| Jan 2026 | 57% | 25.5% | 14% | 3.4% |
| Feb 2026 | 57% | 25.5% | 14% | 3.4% |
| Mar 2026 | 61.5% | 22.5% | 12.4% | 3.7% |
| Apr 2026 | 57.4% | 25.7% | 14.1% | 2.8% |
| May 2026 | 59.2% | 26.5% | 11.9% | 2.4% |
| Jun 2026 | 57.9% | 25.9% | 14.2% | 1.9% |
| Jul 2026 | 60.7% | 22.3% | 14.9% | 2% |
| Aug 2026 | 60.7% | 22.3% | 14.9% | 2% |
| Sep 2026 | 59% | 21.7% | 17.7% | 1.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59% | 246K | 0% | -1.7 points | |
| 2, held 2nd | 21.7% | 90.5K | 0% | -0.6 points | |
| 3, held 3rd | 17.7% | 74K | +22.3% | +2.8 points | |
| 4, held 4th | 1.6% | 6.6K | -18.5% | -0.4 points |
1.
Carwow59%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
CarGurus21.7%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
3.
Cinch17.7%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +2.8 points.
1.6%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
Compare search popularity between CarGurus and its closest rivals
Every comparison with CarGurus
3 comparisons
How has branded search demand for CarGurus changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for CarGurus in United Kingdom fell from 110K to 90.5K.
- Across the 12 months ending September 2026, CarGurus’ estimated Share of Search among used car marketplaces in United Kingdom decreased from 28.2% to 21.7%.
- Across the 12 months ending September 2026, CarGurus’ estimated Share of Search among used car marketplaces in United Kingdom peaked at 29.4% in December 2025 and was lowest at 21.7% in September 2026.
How did search popularity change for United Kingdom used car marketplaces in September 2026?
4 changes
In September 2026, Cinch gained estimated Share of Search among used car marketplaces in United Kingdom, from 14.9% to 17.7%.
In September 2026, Carwow lost estimated Share of Search among used car marketplaces in United Kingdom, from 60.7% to 59%.
In September 2026, CarGurus lost estimated Share of Search among used car marketplaces in United Kingdom, from 22.3% to 21.7%.
Estimated monthly branded searches for Motors.co.uk in United Kingdom fell 63.5% over 12 measured months, from 18.1K to 6.6K in September 2026.
How is CarGurus measured?
Brandwave collects information about searches that people make online using CarGurus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cargurus
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