CarGurus vs Carwow:Which is searched more in United Kingdom?
In September 2026, Carwow had more branded searches than CarGurus among used car marketplaces in United Kingdom. Carwow was estimated to have 246K branded searches compared to CarGurus’ 90.5K, and held a 59% Share of Search versus CarGurus’ 21.7%.
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Which is more popular in search, CarGurus or Carwow?
Compare the used car marketplaces drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carwow, CarGurus. The figures are in the table below the chart.
View monthly share of search table
| Month | Carwow | CarGurus | Cinch | Motors.co.uk |
|---|---|---|---|---|
| Oct 2025 | 51.6% | 28.2% | 15.5% | 4.6% |
| Nov 2025 | 56.5% | 25.4% | 13.9% | 4.2% |
| Dec 2025 | 53.6% | 29.4% | 13.1% | 3.9% |
| Jan 2026 | 57% | 25.5% | 14% | 3.4% |
| Feb 2026 | 57% | 25.5% | 14% | 3.4% |
| Mar 2026 | 61.5% | 22.5% | 12.4% | 3.7% |
| Apr 2026 | 57.4% | 25.7% | 14.1% | 2.8% |
| May 2026 | 59.2% | 26.5% | 11.9% | 2.4% |
| Jun 2026 | 57.9% | 25.9% | 14.2% | 1.9% |
| Jul 2026 | 60.7% | 22.3% | 14.9% | 2% |
| Aug 2026 | 60.7% | 22.3% | 14.9% | 2% |
| Sep 2026 | 59% | 21.7% | 17.7% | 1.6% |
How has the CarGurus and Carwow comparison changed over the last 12 months?
3 findings
- Carwow was ahead of CarGurus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CarGurus’ estimated Share of Search among used car marketplaces in United Kingdom moved from 28.2% to 21.7%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Carwow’s estimated Share of Search among used car marketplaces in United Kingdom moved from 51.6% to 59%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for United Kingdom used car marketplaces in September 2026?
2 changes
In September 2026, Carwow lost estimated Share of Search among used car marketplaces in United Kingdom, from 60.7% to 59%.
In September 2026, CarGurus lost estimated Share of Search among used car marketplaces in United Kingdom, from 22.3% to 21.7%.
Other head-to-heads among used car marketplaces
How each brand is measured
Brandwave collects information about searches that people make online using CarGurus’ and Carwow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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