Personal injury solicitors in the United Kingdom:Which are most popular?

Name: Personal injury solicitors in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Irwin Mitchell was the most searched personal injury solicitor brand in the United Kingdom, accounting for 47.5% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Irwin Mitchell, Slater and Gordon, Thompsons Solicitors, Leigh Day and Stewarts were mentioned most often, in two of the three answers. Irwin Mitchell was recommended most often, coming first in both responses that gave a list.

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Top personal injury solicitors in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Irwin Mitchell, Slater and Gordon, Thompsons Solicitors, Leigh Day and Stewarts were mentioned most often, in two of the three answers. Irwin Mitchell was recommended most often, coming first in both answers that gave a list. Stewarts was second, and Leigh Day was third. Simpson Millar, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Irwin Mitchell	Named in 2 of 3 ChatGPT answers	2 of 3
Slater and Gordon	Named in 2 of 3 ChatGPT answers	2 of 3
Thompsons Solicitors	Named in 2 of 3 ChatGPT answers	2 of 3
Leigh Day	Named in 2 of 3 ChatGPT answers	2 of 3
Stewarts	Named in 2 of 3 ChatGPT answers	2 of 3
Simpson Millar	Named in 0 of 3 ChatGPT answers	0 of 3

Irwin Mitchell2 of 3Named in 2 of 3 ChatGPT answers
Slater and Gordon2 of 3Named in 2 of 3 ChatGPT answers
Thompsons Solicitors2 of 3Named in 2 of 3 ChatGPT answers
Leigh Day2 of 3Named in 2 of 3 ChatGPT answers
Stewarts2 of 3Named in 2 of 3 ChatGPT answers
Simpson Millar0 of 3Named in 0 of 3 ChatGPT answers

See every answer about personal injury solicitors

3 answers

Asked ChatGPT
“What's the best personal injury solicitor in the UK?”
Asked ChatGPT
“Which UK law firm is best for a compensation claim?”
1. 1Thompsons Solicitors
Asked ChatGPT
“What are the biggest personal injury law firms in the UK?”
Searched Google, AI Overview
“solicitors”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“personal injury solicitors”
Google showed no AI Overview for this search.

Not named in any answer:

Simpson Millar

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which personal injury solicitors do people search for most?

This chart shows how often people search Google for each personal injury solicitor brand by name. Each line represents a brand's share of searches for all six personal injury solicitor brands we track, month by month, from searches in United Kingdom.

Share of searches among personal injury solicitors in the United Kingdom, by month

Month	Irwin Mitchell	Slater and Gordon	Thompsons Solicitors	Leigh Day	Simpson Millar	Stewarts
Oct 2025	47.5%	21.2%	11.6%	14.2%	2.7%	2.7%
Nov 2025	52.5%	19.2%	10.5%	12.8%	2.5%	2.5%
Dec 2025	48.8%	21.8%	11.9%	11.9%	2.9%	2.9%
Jan 2026	46.2%	20.6%	13.8%	13.8%	2.7%	2.7%
Feb 2026	51.7%	23.1%	10.3%	10.3%	2%	2.5%
Mar 2026	37.6%	37.6%	11.2%	9.2%	1.8%	2.6%
Apr 2026	40.5%	33.2%	12.1%	9.9%	1.9%	2.4%
May 2026	49%	21.9%	11.9%	11.9%	2.4%	2.9%
Jun 2026	48.7%	21.8%	11.9%	11.9%	2.9%	2.9%
Jul 2026	51%	18.6%	12.4%	12.4%	2.4%	3%
Aug 2026	47.5%	21.2%	14.1%	11.6%	2.8%	2.8%
Sep 2026	47.5%	21.2%	14.2%	11.6%	2.8%	2.8%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Irwin Mitchell	47.5%	27.1K	+22.1%	-0.1 points
2, held 2nd	Slater and Gordon	21.2%	12.1K	+22.2%	0 points
3, held 3rd	Thompsons Solicitors	14.2%	8.1K	+22.7%	+0.1 points
4, held 4th	Leigh Day	11.6%	6.6K	+22.2%	0 points
5, held 5th	Simpson Millar	2.8%	1.6K	+23.1%	0 points
6, held 6th	Stewarts	2.8%	1.6K	+23.1%	0 points

1.Irwin Mitchell
47.5%
Held 1st. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.1 points.
2.Slater and Gordon
21.2%
Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.
3.Thompsons Solicitors
14.2%
Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
4.Leigh Day
11.6%
Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
5.Simpson Millar
2.8%
Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.
6.Stewarts
2.8%
Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Which brand is most popular in search among personal injury solicitors in the United Kingdom?

6 brands

In September 2026, Irwin Mitchell was the most searched among personal injury solicitor brands in the United Kingdom, with an estimated 27.1K branded searches, 47.5% of all searches for the six we track. Slater and Gordon is in 2nd place, 26.3 percentage points behind at 21.2%.

United Kingdom personal injury solicitors, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Irwin Mitchell	47.5%	52.5%Nov 2025	37.6%Mar 2026	1st
Slater and Gordon	21.2%	37.6%Mar 2026	18.6%Jul 2026	2nd
Thompsons Solicitors	11.6% → 14.2%	14.2%Sep 2026	10.3%Feb 2026	4th → 3rd
Leigh Day	14.2% → 11.6%	14.2%Oct 2025	9.2%Mar 2026	3rd → 4th
Simpson Millar	2.7% → 2.8%	2.9%Jun 2026	1.8%Mar 2026	5th
Stewarts	2.7% → 2.8%	3%Jul 2026	2.4%Apr 2026	6th

Each finding as a sentence

Across the 12 months ending September 2026, Thompsons Solicitors’ share of searches among personal injury solicitors in the United Kingdom increased from 11.6% to 14.2%.
Across the 12 months ending September 2026, Leigh Day’s share of searches among personal injury solicitors in the United Kingdom decreased from 14.2% to 11.6%.
Across the 12 months ending September 2026, Irwin Mitchell’s share of searches among personal injury solicitors in the United Kingdom peaked at 52.5% in November 2025 and was lowest at 37.6% in March 2026.
Across the 12 months ending September 2026, Slater and Gordon’s share of searches among personal injury solicitors in the United Kingdom peaked at 37.6% in March 2026 and was lowest at 18.6% in July 2026.
Across the 12 months ending September 2026, Thompsons Solicitors’ share of searches among personal injury solicitors in the United Kingdom peaked at 14.2% in September 2026 and was lowest at 10.3% in February 2026.
Across the 12 months ending September 2026, Leigh Day’s share of searches among personal injury solicitors in the United Kingdom peaked at 14.2% in October 2025 and was lowest at 9.2% in March 2026.
Across the 12 months ending September 2026, Simpson Millar’s share of searches among personal injury solicitors in the United Kingdom peaked at 2.9% in June 2026 and was lowest at 1.8% in March 2026.
Across the 12 months ending September 2026, Thompsons Solicitors rose from 4th to 3rd among personal injury solicitors in the United Kingdom.
Across the 12 months ending September 2026, Leigh Day fell from 3rd to 4th among personal injury solicitors in the United Kingdom.
Across the 12 months ending September 2026, Irwin Mitchell, Slater and Gordon, Simpson Millar and Stewarts held steady: their share of searches among personal injury solicitors in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom personal injury solicitors in September 2026?

6 changes

Thompsons Solicitors’ share of searches among personal injury solicitors in the United Kingdom has gained ground for 3 months in a row, from 11.9% to 14.2% in September 2026.
Estimated monthly branded searches for Leigh Day in the United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for Slater and Gordon in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Estimated monthly branded searches for Irwin Mitchell in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Estimated monthly branded searches for Simpson Millar in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Estimated monthly branded searches for Stewarts in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted for personal injury solicitors?

6 search terms

Each brand's share of searches among personal injury solicitors comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.