Brandwave

Leigh Day vs Slater and Gordon:Which is more popular?

In September 2026, Slater and Gordon had more branded searches than Leigh Day among personal injury solicitors in the United Kingdom. Slater and Gordon had about 12,100 branded searches, while Leigh Day had 6,600. Slater and Gordon made up 21.2% of all personal injury solicitor searches we track, and Leigh Day accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about personal injury solicitors, Leigh Day and Slater and Gordon each appeared in two of the three answers. Leigh Day and Slater and Gordon were each mentioned first in one of the two answers.

Among personal injury solicitors in the United Kingdom in September 2026

Who do people search for more?

Slater and Gordon, about 83% more searches than Leigh Day

Slater and Gordon 12.1K searchesLeigh Day 6.6K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Leigh Day in 2 of 3Slater and Gordon in 2 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Leigh Day first in 1Slater and Gordon first in 1

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Top personal injury solicitors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Leigh Day and Slater and Gordon were each mentioned in two out of three: in two of the three ChatGPT answers. Leigh Day and Slater and Gordon were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Irwin Mitchell1st
  2. Stewarts2nd
  3. Leigh Day3rd
  4. Slater and Gordon4th
  5. Thompsons Solicitors5th
  6. Simpson Millar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about personal injury solicitors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Leigh Day or Slater and Gordon more popular in search?

This chart shows how often people search Google for Leigh Day and Slater and Gordon by name. Each line represents a brand's share of searches for all six personal injury solicitor brands we track, month by month, from searches in United Kingdom.

Leigh Day and Slater and Gordon among personal injury solicitors in the United Kingdom, by month

Share of searches by month for Slater and Gordon, Leigh Day. The figures are in the table below the chart.

View monthly share of searches table
MonthIrwin MitchellSlater and GordonThompsons SolicitorsLeigh DaySimpson MillarStewarts
Oct 202547.5%21.2%11.6%14.2%2.7%2.7%
Nov 202552.5%19.2%10.5%12.8%2.5%2.5%
Dec 202548.8%21.8%11.9%11.9%2.9%2.9%
Jan 202646.2%20.6%13.8%13.8%2.7%2.7%
Feb 202651.7%23.1%10.3%10.3%2%2.5%
Mar 202637.6%37.6%11.2%9.2%1.8%2.6%
Apr 202640.5%33.2%12.1%9.9%1.9%2.4%
May 202649%21.9%11.9%11.9%2.4%2.9%
Jun 202648.7%21.8%11.9%11.9%2.9%2.9%
Jul 202651%18.6%12.4%12.4%2.4%3%
Aug 202647.5%21.2%14.1%11.6%2.8%2.8%
Sep 202647.5%21.2%14.2%11.6%2.8%2.8%

How has the Leigh Day and Slater and Gordon comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom personal injury solicitors in September 2026?

2 changes

  1. Estimated monthly branded searches for Leigh Day in the United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  2. Estimated monthly branded searches for Slater and Gordon in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Leigh Day’s and Slater and Gordon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Leigh Day

1 branded search term

  • leigh day

Slater and Gordon

1 branded search term

  • slater and gordon

How the Brand Demand Index is measured

Other head-to-heads among personal injury solicitors

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