Brandwave

Simpson Millar vs Thompsons Solicitors:Which is more popular?

In September 2026, Thompsons Solicitors had more branded searches than Simpson Millar among personal injury solicitors in the United Kingdom. Thompsons Solicitors had about 8,100 branded searches, while Simpson Millar had 1,600. Thompsons Solicitors made up 14.2% of all personal injury solicitor searches we track, and Simpson Millar accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about personal injury solicitors, Thompsons Solicitors appeared in two of the three answers and Simpson Millar in none.

Among personal injury solicitors in the United Kingdom in September 2026

Who do people search for more?

Thompsons Solicitors, about 5 searches for every 1 for Simpson Millar

Thompsons Solicitors 8.1K searchesSimpson Millar 1.6K searches

Who does AI mention more?

Thompsons Solicitors, mentioned in 2 of 3 answers, Simpson Millar in 0

Thompsons Solicitors in 2 of 3Simpson Millar in 0 of 3

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Top personal injury solicitors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Thompsons Solicitors was mentioned in two out of three: in two of the three ChatGPT answers. Simpson Millar did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Irwin Mitchell1st
  2. Stewarts2nd
  3. Leigh Day3rd
  4. Slater and Gordon4th
  5. Thompsons Solicitors5th
  6. Simpson Millar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about personal injury solicitors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Simpson Millar or Thompsons Solicitors more popular in search?

This chart shows how often people search Google for Simpson Millar and Thompsons Solicitors by name. Each line represents a brand's share of searches for all six personal injury solicitor brands we track, month by month, from searches in United Kingdom.

Simpson Millar and Thompsons Solicitors among personal injury solicitors in the United Kingdom, by month

Share of searches by month for Thompsons Solicitors, Simpson Millar. The figures are in the table below the chart.

View monthly share of searches table
MonthIrwin MitchellSlater and GordonThompsons SolicitorsLeigh DaySimpson MillarStewarts
Oct 202547.5%21.2%11.6%14.2%2.7%2.7%
Nov 202552.5%19.2%10.5%12.8%2.5%2.5%
Dec 202548.8%21.8%11.9%11.9%2.9%2.9%
Jan 202646.2%20.6%13.8%13.8%2.7%2.7%
Feb 202651.7%23.1%10.3%10.3%2%2.5%
Mar 202637.6%37.6%11.2%9.2%1.8%2.6%
Apr 202640.5%33.2%12.1%9.9%1.9%2.4%
May 202649%21.9%11.9%11.9%2.4%2.9%
Jun 202648.7%21.8%11.9%11.9%2.9%2.9%
Jul 202651%18.6%12.4%12.4%2.4%3%
Aug 202647.5%21.2%14.1%11.6%2.8%2.8%
Sep 202647.5%21.2%14.2%11.6%2.8%2.8%

How has the Simpson Millar and Thompsons Solicitors comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom personal injury solicitors in September 2026?

2 changes

  1. Thompsons Solicitors’ share of searches among personal injury solicitors in the United Kingdom has gained ground for 3 months in a row, from 11.9% to 14.2% in September 2026.

  2. Estimated monthly branded searches for Simpson Millar in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Simpson Millar’s and Thompsons Solicitors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Simpson Millar

1 branded search term

  • simpson millar

Thompsons Solicitors

1 branded search term

  • thompsons solicitors

How the Brand Demand Index is measured

Other head-to-heads among personal injury solicitors

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