Brandwave

How popular isSimpson Millar?

In September 2026, people searched for Simpson Millar by name about 1,600 times in the United Kingdom, a 15.8% decrease from the previous year. These searches made up 2.8% of all United Kingdom personal injury solicitor searches, placing Simpson Millar fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about personal injury solicitors, Simpson Millar did not appear in any of the answers.

Search and AI answers in September 2026

Simpson Millar is the fifth most searched of 6 competitors and not listed in any AI answer.

  1. Irwin MitchellShare of searches 47.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  2. Slater and GordonShare of searches 21.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Thompsons SolicitorsShare of searches 14.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  4. Leigh DayShare of searches 11.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Simpson MillarShare of searches 2.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top personal injury solicitors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Simpson Millar did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Irwin Mitchell1st
  2. Stewarts2nd
  3. Leigh Day3rd
  4. Slater and Gordon4th
  5. Thompsons Solicitors5th
  6. Simpson Millar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about personal injury solicitors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which personal injury solicitors compete with Simpson Millar?

Simpson Millar against personal injury solicitors in the United Kingdom, by month

Share of searches by month for Irwin Mitchell, Slater and Gordon, Thompsons Solicitors, Leigh Day, Simpson Millar, Stewarts. The figures are in the table below the chart.

View monthly share of searches table
MonthIrwin MitchellSlater and GordonThompsons SolicitorsLeigh DaySimpson MillarStewarts
Oct 202547.5%21.2%11.6%14.2%2.7%2.7%
Nov 202552.5%19.2%10.5%12.8%2.5%2.5%
Dec 202548.8%21.8%11.9%11.9%2.9%2.9%
Jan 202646.2%20.6%13.8%13.8%2.7%2.7%
Feb 202651.7%23.1%10.3%10.3%2%2.5%
Mar 202637.6%37.6%11.2%9.2%1.8%2.6%
Apr 202640.5%33.2%12.1%9.9%1.9%2.4%
May 202649%21.9%11.9%11.9%2.4%2.9%
Jun 202648.7%21.8%11.9%11.9%2.9%2.9%
Jul 202651%18.6%12.4%12.4%2.4%3%
Aug 202647.5%21.2%14.1%11.6%2.8%2.8%
Sep 202647.5%21.2%14.2%11.6%2.8%2.8%

  1. 1.Irwin Mitchell

    47.5%

    Held 1st. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.1 points.

  2. 2.Slater and Gordon

    21.2%

    Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  3. 3.Thompsons Solicitors

    14.2%

    Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  4. 4.Leigh Day

    11.6%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Simpson Millar

    2.8%

    Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Stewarts

    2.8%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between Simpson Millar and its closest rivals

Every comparison with Simpson Millar

5 comparisons

How has branded search demand for Simpson Millar changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Simpson Millar in the United Kingdom fell from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Simpson Millar’s share of searches among personal injury solicitors in the United Kingdom peaked at 2.9% in June 2026 and was lowest at 1.8% in March 2026.

How did search popularity change for United Kingdom personal injury solicitors in September 2026?

6 changes

  1. Thompsons Solicitors’ share of searches among personal injury solicitors in the United Kingdom has gained ground for 3 months in a row, from 11.9% to 14.2% in September 2026.

  2. Estimated monthly branded searches for Leigh Day in the United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  3. Estimated monthly branded searches for Slater and Gordon in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  4. Estimated monthly branded searches for Irwin Mitchell in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

  5. Estimated monthly branded searches for Simpson Millar in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Stewarts in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are Simpson Millar’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Simpson Millar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • simpson millar

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How the Brand Demand Index is measured

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