Brandwave

Simpson Millar vs Stewarts:Which is more popular?

In September 2026, Simpson Millar and Stewarts were level in searches among personal injury solicitors in the United Kingdom, with an estimated 1.6K branded searches each, at 2.8% of the total each. When we asked ChatGPT and Google AI Overviews about personal injury solicitors, Stewarts appeared in two of the three answers and Simpson Millar in none.

Among personal injury solicitors in the United Kingdom in September 2026

Who do people search for more?

Simpson Millar and Stewarts are searched for about as often as each other.

Simpson Millar 1.6K searchesStewarts 1.6K searches

Who does AI mention more?

Stewarts, mentioned in 2 of 3 answers, Simpson Millar in 0

Stewarts in 2 of 3Simpson Millar in 0 of 3

Who does AI recommend more?

Stewarts, the only one of the two named

Stewarts first in 2Simpson Millar never named

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Top personal injury solicitors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Stewarts was mentioned in two out of three: in two of the three ChatGPT answers. Simpson Millar did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Irwin Mitchell1st
  2. Stewarts2nd
  3. Leigh Day3rd
  4. Slater and Gordon4th
  5. Thompsons Solicitors5th
  6. Simpson Millar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about personal injury solicitors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Simpson Millar or Stewarts more popular in search?

This chart shows how often people search Google for Simpson Millar and Stewarts by name. Each line represents a brand's share of searches for all six personal injury solicitor brands we track, month by month, from searches in United Kingdom.

Simpson Millar and Stewarts among personal injury solicitors in the United Kingdom, by month

Share of searches by month for Simpson Millar, Stewarts. The figures are in the table below the chart.

View monthly share of searches table
MonthIrwin MitchellSlater and GordonThompsons SolicitorsLeigh DaySimpson MillarStewarts
Oct 202547.5%21.2%11.6%14.2%2.7%2.7%
Nov 202552.5%19.2%10.5%12.8%2.5%2.5%
Dec 202548.8%21.8%11.9%11.9%2.9%2.9%
Jan 202646.2%20.6%13.8%13.8%2.7%2.7%
Feb 202651.7%23.1%10.3%10.3%2%2.5%
Mar 202637.6%37.6%11.2%9.2%1.8%2.6%
Apr 202640.5%33.2%12.1%9.9%1.9%2.4%
May 202649%21.9%11.9%11.9%2.4%2.9%
Jun 202648.7%21.8%11.9%11.9%2.9%2.9%
Jul 202651%18.6%12.4%12.4%2.4%3%
Aug 202647.5%21.2%14.1%11.6%2.8%2.8%
Sep 202647.5%21.2%14.2%11.6%2.8%2.8%

How has the Simpson Millar and Stewarts comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom personal injury solicitors in September 2026?

2 changes

  1. Estimated monthly branded searches for Simpson Millar in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

  2. Estimated monthly branded searches for Stewarts in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Simpson Millar’s and Stewarts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Simpson Millar

1 branded search term

  • simpson millar

Stewarts

1 branded search term

  • stewarts law

How the Brand Demand Index is measured

Other head-to-heads among personal injury solicitors

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