Baker Ross vs Party Pieces:Which is searched more in United Kingdom?
In September 2026, Baker Ross had more branded searches than Party Pieces among party supplies in United Kingdom. Baker Ross was estimated to have 27.1K branded searches compared to Party Pieces’ 2.4K, and held a 77.7% Share of Search versus Party Pieces’ 6.9%.
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Which is more popular in search, Baker Ross or Party Pieces?
Compare the party supplies people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Baker Ross, Party Pieces. The figures are in the table below the chart.
View monthly share of search table
| Month | Baker Ross | Party Delights | Party Pieces |
|---|---|---|---|
| Oct 2025 | 65.9% | 29.4% | 4.7% |
| Nov 2025 | 89.2% | 6.5% | 4.3% |
| Dec 2025 | 83.6% | 9% | 7.4% |
| Jan 2026 | 81.9% | 10.9% | 7.2% |
| Feb 2026 | 80.9% | 13.2% | 5.9% |
| Mar 2026 | 83% | 11.1% | 5.9% |
| Apr 2026 | 78.7% | 12.8% | 8.5% |
| May 2026 | 78.7% | 12.8% | 8.5% |
| Jun 2026 | 81.9% | 10.9% | 7.3% |
| Jul 2026 | 85% | 9.1% | 6% |
| Aug 2026 | 78.7% | 12.8% | 8.5% |
| Sep 2026 | 77.7% | 15.5% | 6.9% |
How has the Baker Ross and Party Pieces comparison changed over the last 12 months?
3 findings
- Baker Ross was ahead of Party Pieces in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baker Ross’ estimated Share of Search among party supplies in United Kingdom moved from 65.9% to 77.7%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Party Pieces’ estimated Share of Search among party supplies in United Kingdom moved from 4.7% to 6.9%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for United Kingdom party supplies in September 2026?
2 changes
In September 2026, Party Pieces lost estimated Share of Search among party supplies in United Kingdom, from 8.5% to 6.9%.
In September 2026, Baker Ross lost estimated Share of Search among party supplies in United Kingdom, from 78.7% to 77.7%.
Other head-to-heads among party supplies
How each brand is measured
Brandwave collects information about searches that people make online using Baker Ross’ and Party Pieces’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baker Ross
1 branded search term
- baker ross
Party Pieces
1 branded search term
- party pieces
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.