How popular isBaker Ross in search?
In September 2026, there were an estimated 27.1K branded searches for Baker Ross in United Kingdom which is down 33.1% over the last 12 months. Baker Ross holds 77.7% estimated Share of Search among United Kingdom party supplies and is ranked 1st of 3 competitors for search popularity.
Baker Ross77.7%
Party Delights15.5%
Party Pieces6.9%
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Which party supplies compete with Baker Ross?
Share of Search by month for Baker Ross, Party Delights, Party Pieces. The figures are in the table below the chart.
View monthly share of search table
| Month | Baker Ross | Party Delights | Party Pieces |
|---|---|---|---|
| Oct 2025 | 65.9% | 29.4% | 4.7% |
| Nov 2025 | 89.2% | 6.5% | 4.3% |
| Dec 2025 | 83.6% | 9% | 7.4% |
| Jan 2026 | 81.9% | 10.9% | 7.2% |
| Feb 2026 | 80.9% | 13.2% | 5.9% |
| Mar 2026 | 83% | 11.1% | 5.9% |
| Apr 2026 | 78.7% | 12.8% | 8.5% |
| May 2026 | 78.7% | 12.8% | 8.5% |
| Jun 2026 | 81.9% | 10.9% | 7.3% |
| Jul 2026 | 85% | 9.1% | 6% |
| Aug 2026 | 78.7% | 12.8% | 8.5% |
| Sep 2026 | 77.7% | 15.5% | 6.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.7% | 27.1K | +22.1% | -1.1 points | |
| 2, held 2nd | 15.5% | 5.4K | +50% | +2.7 points | |
| 3, held 3rd | 6.9% | 2.4K | 0% | -1.6 points |
77.7%
Held 1st. 27.1K estimated branded searches, +22.1% vs prior month. Share -1.1 points.
15.5%
Held 2nd. 5.4K estimated branded searches, +50% vs prior month. Share +2.7 points.
6.9%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -1.6 points.
Compare search popularity between Baker Ross and its closest rivals
Every comparison with Baker Ross
2 comparisons
How has branded search demand for Baker Ross changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Baker Ross in United Kingdom fell from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Baker Ross’ estimated Share of Search among party supplies in United Kingdom increased from 65.9% to 77.7%.
- Across the 12 months ending September 2026, Baker Ross’ estimated Share of Search among party supplies in United Kingdom peaked at 89.2% in November 2025 and was lowest at 65.9% in October 2025.
How did search popularity change for United Kingdom party supplies in September 2026?
3 changes
In September 2026, Party Delights gained estimated Share of Search among party supplies in United Kingdom, from 12.8% to 15.5%.
In September 2026, Party Pieces lost estimated Share of Search among party supplies in United Kingdom, from 8.5% to 6.9%.
In September 2026, Baker Ross lost estimated Share of Search among party supplies in United Kingdom, from 78.7% to 77.7%.
How is Baker Ross measured?
Brandwave collects information about searches that people make online using Baker Ross’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- baker ross
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