Jewellery brands in the United Kingdom:Which are most popular?

Name: Jewellery brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Pandora was the most searched jewellery brand in the United Kingdom, accounting for 39.4% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Missoma showed up in every answer. Monica Vinader was recommended most often, coming first in three out of four responses that gave a list.

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Top jewellery brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Missoma appeared every time. Monica Vinader was recommended most often, coming first in three out of four answers that gave a list. Missoma was second, and Astrid & Miyu was third. Orelia, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Missoma	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Monica Vinader	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Abbott Lyon	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Astrid & Miyu	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Pandora	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Boodles	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Daisy London	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Orelia	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Edge of Ember	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Missoma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Monica Vinader4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Abbott Lyon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Astrid & Miyu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pandora1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boodles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Daisy London1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Orelia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Edge of Ember0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery brands

5 answers

Asked ChatGPT
“What are the best jewellery brands in the UK?”
Asked ChatGPT
“Where can I buy good quality gold-plated jewellery that won't tarnish?”
Asked ChatGPT
“What's a good jewellery brand for an everyday necklace gift?”
Searched Google, AI Overview
“gold jewellery”
1. 1Missoma
Searched Google, AI Overview
“best jewellery brands uk”
1. 1Missoma
2. 2Monica Vinader
3. 3Pandora

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which jewellery brands do people search for most?

This chart shows how often people search Google for each jewellery brand by name. Each line represents a brand's share of searches for all nine jewellery brands we track, month by month, from searches in United Kingdom.

Share of searches among jewellery brands in the United Kingdom, by month

Month	Pandora	Abbott Lyon	Monica Vinader	Astrid & Miyu	Missoma	Boodles	Orelia	Daisy London	Edge of Ember
Oct 2025	31.9%	26.8%	14.7%	18%	4.4%	2%	1.1%	0.59%	0.48%
Nov 2025	32.6%	32.1%	17.5%	11.7%	3.5%	1.1%	0.71%	0.47%	0.31%
Dec 2025	37.6%	28.4%	15.5%	12.7%	3.1%	1.1%	0.76%	0.51%	0.28%
Jan 2026	34.8%	21.3%	21.3%	14.3%	4.3%	1.9%	1%	0.7%	0.47%
Feb 2026	34.4%	25.6%	17.2%	14%	4.2%	2.3%	1.3%	0.69%	0.46%
Mar 2026	30.8%	28%	15.4%	15.4%	3.8%	4.6%	1.1%	0.61%	0.41%
Apr 2026	32.1%	22.1%	18%	18%	4.4%	2.4%	1.6%	0.72%	0.48%
May 2026	34.4%	19.5%	19.5%	15.9%	4.8%	3.2%	1.4%	0.64%	0.52%
Jun 2026	33%	18.6%	22.7%	15.1%	5.6%	2.5%	1.4%	0.6%	0.6%
Jul 2026	32.5%	20.4%	20.4%	16.6%	5%	2.2%	1.5%	0.66%	0.66%
Aug 2026	33.3%	23.1%	18.9%	15.4%	4.6%	2.1%	1.4%	0.76%	0.5%
Sep 2026	39.4%	18.3%	18.3%	14.9%	4.5%	2.5%	1.1%	0.6%	0.39%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Pandora	39.4%	290K	+22%	+6.1 points
2, held 2nd	Abbott Lyon	18.3%	135K	-18.2%	-4.8 points
3, held 3rd	Monica Vinader	18.3%	135K	0%	-0.6 points
4, held 4th	Astrid & Miyu	14.9%	110K	0%	-0.5 points
5, held 5th	Missoma	4.5%	33.1K	0%	-0.1 points
6, held 6th	Boodles	2.5%	18.1K	+22.3%	+0.4 points
7, held 7th	Orelia	1.1%	8.1K	-18.2%	-0.3 points
8, held 8th	Daisy London	0.6%	4.4K	-18.5%	-0.2 points
9, held 9th	Edge of Ember	0.39%	2.9K	-19.4%	-0.1 points

1.Pandora
39.4%
Held 1st. 290K estimated branded searches, +22% vs prior month. Share +6.1 points.
2.Abbott Lyon
18.3%
Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -4.8 points.
3.Monica Vinader
18.3%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.Astrid & Miyu
14.9%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.Missoma
4.5%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Boodles
2.5%
Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
7.Orelia
1.1%
Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
8.Daisy London
0.6%
Held 8th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
9.Edge of Ember
0.39%
Held 9th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

Which brand is most popular in search among jewellery brands in the United Kingdom?

9 brands

In September 2026, Pandora was the most searched among jewellery brands in the United Kingdom, with an estimated 290K branded searches, 39.4% of all searches for the nine we track. Abbott Lyon is in 2nd place, 21 percentage points behind at 18.3%.

United Kingdom jewellery brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Pandora	31.9% → 39.4%	39.4%Sep 2026	30.8%Mar 2026	1st
Abbott Lyon	26.8% → 18.3%	32.1%Nov 2025	18.3%Sep 2026	2nd
Monica Vinader	14.7% → 18.3%	22.7%Jun 2026	14.7%Oct 2025	4th → 3rd
Astrid & Miyu	18% → 14.9%	18%Apr 2026	11.7%Nov 2025	3rd → 4th
Missoma	4.4% → 4.5%	5.6%Jun 2026	3.1%Dec 2025	5th
Boodles	2% → 2.5%	4.6%Mar 2026	1.1%Nov 2025	6th
Orelia	1.1%	1.6%Apr 2026	0.71%Nov 2025	7th
Daisy London	0.59% → 0.6%	0.76%Aug 2026	0.47%Nov 2025	8th
Edge of Ember	0.48% → 0.39%	0.66%Jul 2026	0.28%Dec 2025	9th

Each finding as a sentence

Across the 12 months ending September 2026, Pandora’s share of searches among jewellery brands in the United Kingdom increased from 31.9% to 39.4%.
Across the 12 months ending September 2026, Abbott Lyon’s share of searches among jewellery brands in the United Kingdom decreased from 26.8% to 18.3%.
Across the 12 months ending September 2026, Monica Vinader’s share of searches among jewellery brands in the United Kingdom increased from 14.7% to 18.3%.
Across the 12 months ending September 2026, Astrid & Miyu’s share of searches among jewellery brands in the United Kingdom decreased from 18% to 14.9%.
Across the 12 months ending September 2026, Pandora’s share of searches among jewellery brands in the United Kingdom peaked at 39.4% in September 2026 and was lowest at 30.8% in March 2026.
Across the 12 months ending September 2026, Abbott Lyon’s share of searches among jewellery brands in the United Kingdom peaked at 32.1% in November 2025 and was lowest at 18.3% in September 2026.
Across the 12 months ending September 2026, Monica Vinader’s share of searches among jewellery brands in the United Kingdom peaked at 22.7% in June 2026 and was lowest at 14.7% in October 2025.
Across the 12 months ending September 2026, Astrid & Miyu’s share of searches among jewellery brands in the United Kingdom peaked at 18% in April 2026 and was lowest at 11.7% in November 2025.
Across the 12 months ending September 2026, Missoma’s share of searches among jewellery brands in the United Kingdom peaked at 5.6% in June 2026 and was lowest at 3.1% in December 2025.
Across the 12 months ending September 2026, Boodles’ share of searches among jewellery brands in the United Kingdom peaked at 4.6% in March 2026 and was lowest at 1.1% in November 2025.
Across the 12 months ending September 2026, Monica Vinader rose from 4th to 3rd among jewellery brands in the United Kingdom.
Across the 12 months ending September 2026, Astrid & Miyu fell from 3rd to 4th among jewellery brands in the United Kingdom.
Across the 12 months ending September 2026, Missoma, Boodles, Orelia, Daisy London and Edge of Ember held steady: their share of searches among jewellery brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom jewellery brands in September 2026?

8 changes

In September 2026, Pandora gained share of searches among jewellery brands in the United Kingdom, from 33.3% to 39.4%.
In September 2026, Abbott Lyon lost share of searches among jewellery brands in the United Kingdom, from 23.1% to 18.3%.
In September 2026, Monica Vinader lost share of searches among jewellery brands in the United Kingdom, from 18.9% to 18.3%.
Missoma’s share of searches among jewellery brands in the United Kingdom has lost ground for 3 months in a row, from 5.6% to 4.5% in September 2026.
Estimated monthly branded searches for Edge of Ember in the United Kingdom fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
Estimated monthly branded searches for Astrid & Miyu in the United Kingdom fell 33.3% over 12 measured months, from 165K to 110K in September 2026.
Estimated monthly branded searches for Daisy London in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Orelia in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted for jewellery brands?

11 search terms

Each brand's share of searches among jewellery brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.