Abbott Lyon vs Astrid & Miyu:Which is more popular?
In September 2026, Abbott Lyon had more branded searches than Astrid & Miyu among jewellery brands in the United Kingdom. Abbott Lyon had about 135,000 branded searches, while Astrid & Miyu had 110,000. Abbott Lyon made up 18.3% of all jewellery brand searches we track, and Astrid & Miyu accounted for 14.9%. When we asked ChatGPT and Google AI Overviews about jewellery brands, Abbott Lyon and Astrid & Miyu each appeared in two of the five answers. Astrid & Miyu was mentioned before Abbott Lyon in two out of three answers that named either.
Who do people search for more?
Abbott Lyon, about 23% more searches than Astrid & Miyu
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Astrid & Miyu, named ahead of Abbott Lyon in 2 of 3 answers
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Top jewellery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Abbott Lyon and Astrid & Miyu were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Astrid & Miyu was listed before Abbott Lyon in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Monica Vinader1st
Missoma2nd- Astrid & Miyu3rd
- Abbott Lyon4th
Daisy London4th
Pandora6th
Boodles6th
Orelia–
Edge of Ember–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Missoma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Monica Vinader4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Abbott Lyon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Astrid & Miyu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pandora1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boodles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Daisy London1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Orelia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Edge of Ember0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jewellery brands
5 answers
Asked ChatGPT
“What are the best jewellery brands in the UK?”
Asked ChatGPT
“Where can I buy good quality gold-plated jewellery that won't tarnish?”
Asked ChatGPT
“What's a good jewellery brand for an everyday necklace gift?”
Searched Google, AI Overview
“gold jewellery”
Searched Google, AI Overview
“best jewellery brands uk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Abbott Lyon or Astrid & Miyu more popular in search?
This chart shows how often people search Google for Abbott Lyon and Astrid & Miyu by name. Each line represents a brand's share of searches for all nine jewellery brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Abbott Lyon, Astrid & Miyu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pandora | Abbott Lyon | Monica Vinader | Astrid & Miyu | Missoma | Boodles | Orelia | Daisy London | Edge of Ember |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 26.8% | 14.7% | 18% | 4.4% | 2% | 1.1% | 0.59% | 0.48% |
| Nov 2025 | 32.6% | 32.1% | 17.5% | 11.7% | 3.5% | 1.1% | 0.71% | 0.47% | 0.31% |
| Dec 2025 | 37.6% | 28.4% | 15.5% | 12.7% | 3.1% | 1.1% | 0.76% | 0.51% | 0.28% |
| Jan 2026 | 34.8% | 21.3% | 21.3% | 14.3% | 4.3% | 1.9% | 1% | 0.7% | 0.47% |
| Feb 2026 | 34.4% | 25.6% | 17.2% | 14% | 4.2% | 2.3% | 1.3% | 0.69% | 0.46% |
| Mar 2026 | 30.8% | 28% | 15.4% | 15.4% | 3.8% | 4.6% | 1.1% | 0.61% | 0.41% |
| Apr 2026 | 32.1% | 22.1% | 18% | 18% | 4.4% | 2.4% | 1.6% | 0.72% | 0.48% |
| May 2026 | 34.4% | 19.5% | 19.5% | 15.9% | 4.8% | 3.2% | 1.4% | 0.64% | 0.52% |
| Jun 2026 | 33% | 18.6% | 22.7% | 15.1% | 5.6% | 2.5% | 1.4% | 0.6% | 0.6% |
| Jul 2026 | 32.5% | 20.4% | 20.4% | 16.6% | 5% | 2.2% | 1.5% | 0.66% | 0.66% |
| Aug 2026 | 33.3% | 23.1% | 18.9% | 15.4% | 4.6% | 2.1% | 1.4% | 0.76% | 0.5% |
| Sep 2026 | 39.4% | 18.3% | 18.3% | 14.9% | 4.5% | 2.5% | 1.1% | 0.6% | 0.39% |
How has the Abbott Lyon and Astrid & Miyu comparison changed over the last 12 months?
3 findings
- Abbott Lyon was ahead of Astrid & Miyu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Abbott Lyon’s share of searches among jewellery brands in the United Kingdom moved from 26.8% to 18.3%, and its estimated monthly branded searches moved from 246K to 135K.
- Across the 12 months ending September 2026, Astrid & Miyu’s share of searches among jewellery brands in the United Kingdom moved from 18% to 14.9%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for United Kingdom jewellery brands in September 2026?
2 changes
In September 2026, Abbott Lyon lost share of searches among jewellery brands in the United Kingdom, from 23.1% to 18.3%.
Estimated monthly branded searches for Astrid & Miyu in the United Kingdom fell 33.3% over 12 measured months, from 165K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Abbott Lyon’s and Astrid & Miyu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Abbott Lyon
1 branded search term
- abbott lyon
Astrid & Miyu
1 branded search term
- astrid and miyu
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