Brandwave

Astrid & Miyu vs Pandora:Which is more popular?

In September 2026, Pandora had more branded searches than Astrid & Miyu among jewellery brands in the United Kingdom. Pandora had about 290,000 branded searches, while Astrid & Miyu had 110,000. Pandora made up 39.4% of all jewellery brand searches we track, and Astrid & Miyu accounted for 14.9%. When we asked ChatGPT and Google AI Overviews about jewellery brands, Astrid & Miyu appeared in two of the five answers and Pandora in one. Astrid & Miyu was mentioned before Pandora in two out of three answers that named either.

Among jewellery brands in the United Kingdom in September 2026

Who do people search for more?

Pandora, about 3 searches for every 1 for Astrid & Miyu

Pandora 290K searchesAstrid & Miyu 110K searches

Who does AI mention more?

Astrid & Miyu, mentioned in 2 of 5 answers, Pandora in 1

Astrid & Miyu in 2 of 5Pandora in 1 of 5

Who does AI recommend more?

Astrid & Miyu, named ahead of Pandora in 2 of 3 answers

Astrid & Miyu first in 2Pandora first in 1

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Top jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Astrid & Miyu was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pandora was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Astrid & Miyu was listed before Pandora in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Monica Vinader1st
  2. Missoma2nd
  3. Astrid & Miyu3rd
  4. Abbott Lyon4th
  5. Daisy London4th
  6. Pandora6th
  7. Boodles6th
  8. Orelia–
  9. Edge of Ember–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Missoma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monica Vinader4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Abbott Lyon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Astrid & Miyu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pandora1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boodles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Daisy London1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orelia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edge of Ember0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Astrid & Miyu or Pandora more popular in search?

This chart shows how often people search Google for Astrid & Miyu and Pandora by name. Each line represents a brand's share of searches for all nine jewellery brands we track, month by month, from searches in United Kingdom.

Astrid & Miyu and Pandora among jewellery brands in the United Kingdom, by month

Share of searches by month for Pandora, Astrid & Miyu. The figures are in the table below the chart.

View monthly share of searches table
MonthPandoraAbbott LyonMonica VinaderAstrid & MiyuMissomaBoodlesOreliaDaisy LondonEdge of Ember
Oct 202531.9%26.8%14.7%18%4.4%2%1.1%0.59%0.48%
Nov 202532.6%32.1%17.5%11.7%3.5%1.1%0.71%0.47%0.31%
Dec 202537.6%28.4%15.5%12.7%3.1%1.1%0.76%0.51%0.28%
Jan 202634.8%21.3%21.3%14.3%4.3%1.9%1%0.7%0.47%
Feb 202634.4%25.6%17.2%14%4.2%2.3%1.3%0.69%0.46%
Mar 202630.8%28%15.4%15.4%3.8%4.6%1.1%0.61%0.41%
Apr 202632.1%22.1%18%18%4.4%2.4%1.6%0.72%0.48%
May 202634.4%19.5%19.5%15.9%4.8%3.2%1.4%0.64%0.52%
Jun 202633%18.6%22.7%15.1%5.6%2.5%1.4%0.6%0.6%
Jul 202632.5%20.4%20.4%16.6%5%2.2%1.5%0.66%0.66%
Aug 202633.3%23.1%18.9%15.4%4.6%2.1%1.4%0.76%0.5%
Sep 202639.4%18.3%18.3%14.9%4.5%2.5%1.1%0.6%0.39%

How has the Astrid & Miyu and Pandora comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom jewellery brands in September 2026?

2 changes

  1. In September 2026, Pandora gained share of searches among jewellery brands in the United Kingdom, from 33.3% to 39.4%.

  2. Estimated monthly branded searches for Astrid & Miyu in the United Kingdom fell 33.3% over 12 measured months, from 165K to 110K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Astrid & Miyu’s and Pandora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Astrid & Miyu

1 branded search term

  • astrid and miyu

Pandora

3 branded search terms

  • pandora bracelet
  • pandora charms
  • pandora jewellery

How the Brand Demand Index is measured

Other head-to-heads among jewellery brands

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