Brandwave

Astrid & Miyu vs Monica Vinader:Which is more popular?

In September 2026, Monica Vinader had more branded searches than Astrid & Miyu among jewellery brands in the United Kingdom. Monica Vinader had about 135,000 branded searches, while Astrid & Miyu had 110,000. Monica Vinader made up 18.3% of all jewellery brand searches we track, and Astrid & Miyu accounted for 14.9%. When we asked ChatGPT and Google AI Overviews about jewellery brands, Monica Vinader appeared in four of the five answers and Astrid & Miyu in two. Monica Vinader was mentioned before Astrid & Miyu in every answer.

Among jewellery brands in the United Kingdom in September 2026

Who do people search for more?

Monica Vinader, about 23% more searches than Astrid & Miyu

Monica Vinader 135K searchesAstrid & Miyu 110K searches

Who does AI mention more?

Monica Vinader, mentioned in 4 of 5 answers, Astrid & Miyu in 2

Monica Vinader in 4 of 5Astrid & Miyu in 2 of 5

Who does AI recommend more?

Monica Vinader, named ahead of Astrid & Miyu in every answer

Monica Vinader first in 4Astrid & Miyu never first

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Top jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Monica Vinader was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Astrid & Miyu was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Monica Vinader was listed before Astrid & Miyu in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Monica Vinader1st
  2. Missoma2nd
  3. Astrid & Miyu3rd
  4. Abbott Lyon4th
  5. Daisy London4th
  6. Pandora6th
  7. Boodles6th
  8. Orelia–
  9. Edge of Ember–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Missoma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monica Vinader4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Abbott Lyon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Astrid & Miyu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pandora1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boodles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Daisy London1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orelia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edge of Ember0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Astrid & Miyu or Monica Vinader more popular in search?

This chart shows how often people search Google for Astrid & Miyu and Monica Vinader by name. Each line represents a brand's share of searches for all nine jewellery brands we track, month by month, from searches in United Kingdom.

Astrid & Miyu and Monica Vinader among jewellery brands in the United Kingdom, by month

Share of searches by month for Monica Vinader, Astrid & Miyu. The figures are in the table below the chart.

View monthly share of searches table
MonthPandoraAbbott LyonMonica VinaderAstrid & MiyuMissomaBoodlesOreliaDaisy LondonEdge of Ember
Oct 202531.9%26.8%14.7%18%4.4%2%1.1%0.59%0.48%
Nov 202532.6%32.1%17.5%11.7%3.5%1.1%0.71%0.47%0.31%
Dec 202537.6%28.4%15.5%12.7%3.1%1.1%0.76%0.51%0.28%
Jan 202634.8%21.3%21.3%14.3%4.3%1.9%1%0.7%0.47%
Feb 202634.4%25.6%17.2%14%4.2%2.3%1.3%0.69%0.46%
Mar 202630.8%28%15.4%15.4%3.8%4.6%1.1%0.61%0.41%
Apr 202632.1%22.1%18%18%4.4%2.4%1.6%0.72%0.48%
May 202634.4%19.5%19.5%15.9%4.8%3.2%1.4%0.64%0.52%
Jun 202633%18.6%22.7%15.1%5.6%2.5%1.4%0.6%0.6%
Jul 202632.5%20.4%20.4%16.6%5%2.2%1.5%0.66%0.66%
Aug 202633.3%23.1%18.9%15.4%4.6%2.1%1.4%0.76%0.5%
Sep 202639.4%18.3%18.3%14.9%4.5%2.5%1.1%0.6%0.39%

How has the Astrid & Miyu and Monica Vinader comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom jewellery brands in September 2026?

2 changes

  1. In September 2026, Monica Vinader lost share of searches among jewellery brands in the United Kingdom, from 18.9% to 18.3%.

  2. Estimated monthly branded searches for Astrid & Miyu in the United Kingdom fell 33.3% over 12 measured months, from 165K to 110K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Astrid & Miyu’s and Monica Vinader’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Astrid & Miyu

1 branded search term

  • astrid and miyu

Monica Vinader

1 branded search term

  • monica vinader

How the Brand Demand Index is measured

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