Bloom & Wild vs Interflora:Which is searched more in United Kingdom?
In September 2026, Bloom & Wild had more branded searches than Interflora among flower delivery platforms in United Kingdom. Bloom & Wild was estimated to have 165K branded searches compared to Interflora’s 90.5K, and held a 58.4% Share of Search versus Interflora’s 32%.
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Which is more popular in search, Bloom & Wild or Interflora?
Compare the flower delivery platforms people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bloom & Wild, Interflora. The figures are in the table below the chart.
View monthly share of search table
| Month | Bloom & Wild | Interflora | Prestige Flowers |
|---|---|---|---|
| Oct 2025 | 60.6% | 27.2% | 12.2% |
| Nov 2025 | 69.6% | 21% | 9.4% |
| Dec 2025 | 65.3% | 24% | 10.7% |
| Jan 2026 | 60.6% | 27.2% | 12.2% |
| Feb 2026 | 55.8% | 30.5% | 13.7% |
| Mar 2026 | 65.3% | 24% | 10.7% |
| Apr 2026 | 60.6% | 27.2% | 12.2% |
| May 2026 | 60.6% | 27.2% | 12.2% |
| Jun 2026 | 66.6% | 24.4% | 9% |
| Jul 2026 | 62% | 27.8% | 10.2% |
| Aug 2026 | 62% | 27.8% | 10.2% |
| Sep 2026 | 58.4% | 32% | 9.6% |
How has the Bloom & Wild and Interflora comparison changed over the last 12 months?
3 findings
- Bloom & Wild was ahead of Interflora in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bloom & Wild’s estimated Share of Search among flower delivery platforms in United Kingdom moved from 60.6% to 58.4%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Interflora’s estimated Share of Search among flower delivery platforms in United Kingdom moved from 27.2% to 32%, and its estimated monthly branded searches moved from 60.5K to 90.5K.
How did search popularity change for United Kingdom flower delivery platforms in September 2026?
2 changes
In September 2026, Interflora gained estimated Share of Search among flower delivery platforms in United Kingdom, from 27.8% to 32%.
In September 2026, Bloom & Wild lost estimated Share of Search among flower delivery platforms in United Kingdom, from 62% to 58.4%.
Other head-to-heads among flower delivery platforms
How each brand is measured
Brandwave collects information about searches that people make online using Bloom & Wild’s and Interflora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bloom & Wild
1 branded search term
- bloom & wild
Interflora
1 branded search term
- interflora
Put your own brand in this comparison
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