Brandwave

Flower delivery platforms in United Kingdom:Which are searched most?

In September 2026, Bloom & Wild was the most searched among flower delivery platforms in United Kingdom, with an estimated 165K branded searches and 58.4% estimated Share of Search within this set.

Share of Search, September 2026
  1. Bloom & Wild58.4%
  2. Interflora32%
  3. Prestige Flowers9.6%

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Share of SearchLeaderboard

Compare the flower delivery platforms people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among flower delivery platforms in United Kingdom, by month

Share of Search by month for Bloom & Wild, Interflora, Prestige Flowers. The figures are in the table below the chart.

View monthly share of search table
MonthBloom & WildInterfloraPrestige Flowers
Oct 202560.6%27.2%12.2%
Nov 202569.6%21%9.4%
Dec 202565.3%24%10.7%
Jan 202660.6%27.2%12.2%
Feb 202655.8%30.5%13.7%
Mar 202665.3%24%10.7%
Apr 202660.6%27.2%12.2%
May 202660.6%27.2%12.2%
Jun 202666.6%24.4%9%
Jul 202662%27.8%10.2%
Aug 202662%27.8%10.2%
Sep 202658.4%32%9.6%

This month’s ranking, September 2026

  1. Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share -3.6 points.

  2. Held 2nd. 90.5K estimated branded searches, +49.6% vs prior month. Share +4.2 points.

  3. Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among flower delivery platforms in United Kingdom?

In September 2026, Bloom & Wild was the most searched among flower delivery platforms in United Kingdom, with an estimated 165K branded searches and 58.4% estimated Share of Search within this set. Interflora is in 2nd place, 26.4 percentage points behind at 32% Share of Search.

United Kingdom flower delivery platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bloom & Wild60.6% → 58.4%69.6%Nov 202555.8%Feb 20261st
Interflora27.2% → 32%32%Sep 202621%Nov 20252nd
Prestige Flowers12.2% → 9.6%13.7%Feb 20269%Jun 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Bloom & Wild’s estimated Share of Search among flower delivery platforms in United Kingdom decreased from 60.6% to 58.4%.
  • Across the 12 months ending September 2026, Interflora’s estimated Share of Search among flower delivery platforms in United Kingdom increased from 27.2% to 32%.
  • Across the 12 months ending September 2026, Prestige Flowers’ estimated Share of Search among flower delivery platforms in United Kingdom decreased from 12.2% to 9.6%.
  • Across the 12 months ending September 2026, Bloom & Wild’s estimated Share of Search among flower delivery platforms in United Kingdom peaked at 69.6% in November 2025 and was lowest at 55.8% in February 2026.
  • Across the 12 months ending September 2026, Interflora’s estimated Share of Search among flower delivery platforms in United Kingdom peaked at 32% in September 2026 and was lowest at 21% in November 2025.
  • Across the 12 months ending September 2026, Prestige Flowers’ estimated Share of Search among flower delivery platforms in United Kingdom peaked at 13.7% in February 2026 and was lowest at 9% in June 2026.

How did search popularity change for United Kingdom flower delivery platforms in September 2026?

  1. In September 2026, Interflora gained estimated Share of Search among flower delivery platforms in United Kingdom, from 27.8% to 32%.

  2. In September 2026, Bloom & Wild lost estimated Share of Search among flower delivery platforms in United Kingdom, from 62% to 58.4%.

  3. In September 2026, Prestige Flowers lost estimated Share of Search among flower delivery platforms in United Kingdom, from 10.2% to 9.6%.

How the Brand Demand Index is measured

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