How popular isInterflora in search?
In September 2026, there were an estimated 90.5K branded searches for Interflora in United Kingdom which is up 49.6% over the last 12 months. Interflora holds 32% estimated Share of Search among United Kingdom flower delivery platforms and is ranked 2nd of 3 competitors for search popularity.
Bloom & Wild58.4%
Interflora32%
Prestige Flowers9.6%
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Which flower delivery platforms compete with Interflora?
Share of Search by month for Bloom & Wild, Interflora, Prestige Flowers. The figures are in the table below the chart.
View monthly share of search table
| Month | Bloom & Wild | Interflora | Prestige Flowers |
|---|---|---|---|
| Oct 2025 | 60.6% | 27.2% | 12.2% |
| Nov 2025 | 69.6% | 21% | 9.4% |
| Dec 2025 | 65.3% | 24% | 10.7% |
| Jan 2026 | 60.6% | 27.2% | 12.2% |
| Feb 2026 | 55.8% | 30.5% | 13.7% |
| Mar 2026 | 65.3% | 24% | 10.7% |
| Apr 2026 | 60.6% | 27.2% | 12.2% |
| May 2026 | 60.6% | 27.2% | 12.2% |
| Jun 2026 | 66.6% | 24.4% | 9% |
| Jul 2026 | 62% | 27.8% | 10.2% |
| Aug 2026 | 62% | 27.8% | 10.2% |
| Sep 2026 | 58.4% | 32% | 9.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 165K | +22.2% | -3.6 points | |
| 2, held 2nd | 32% | 90.5K | +49.6% | +4.2 points | |
| 3, held 3rd | 9.6% | 27.1K | +22.1% | -0.6 points |
58.4%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share -3.6 points.
32%
Held 2nd. 90.5K estimated branded searches, +49.6% vs prior month. Share +4.2 points.
9.6%
Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.6 points.
Compare search popularity between Interflora and its closest rivals
Every comparison with Interflora
2 comparisons
How has branded search demand for Interflora changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Interflora in United Kingdom rose from 60.5K to 90.5K.
- Across the 12 months ending September 2026, Interflora’s estimated Share of Search among flower delivery platforms in United Kingdom increased from 27.2% to 32%.
- Across the 12 months ending September 2026, Interflora’s estimated Share of Search among flower delivery platforms in United Kingdom peaked at 32% in September 2026 and was lowest at 21% in November 2025.
How did search popularity change for United Kingdom flower delivery platforms in September 2026?
3 changes
In September 2026, Interflora gained estimated Share of Search among flower delivery platforms in United Kingdom, from 27.8% to 32%.
In September 2026, Bloom & Wild lost estimated Share of Search among flower delivery platforms in United Kingdom, from 62% to 58.4%.
In September 2026, Prestige Flowers lost estimated Share of Search among flower delivery platforms in United Kingdom, from 10.2% to 9.6%.
How is Interflora measured?
Brandwave collects information about searches that people make online using Interflora’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- interflora
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