Brandwave

How popular isBloom & Wild in search?

In September 2026, there were an estimated 165K branded searches for Bloom & Wild in United Kingdom which is up 22.2% over the last 12 months. Bloom & Wild holds 58.4% estimated Share of Search among United Kingdom flower delivery platforms and is ranked 1st of 3 competitors for search popularity.

Share of Search, September 2026
  1. Bloom & Wild58.4%
  2. Interflora32%
  3. Prestige Flowers9.6%
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Which flower delivery platforms compete with Bloom & Wild?

Bloom & Wild against flower delivery platforms in United Kingdom, by month

Share of Search by month for Bloom & Wild, Interflora, Prestige Flowers. The figures are in the table below the chart.

View monthly share of search table
MonthBloom & WildInterfloraPrestige Flowers
Oct 202560.6%27.2%12.2%
Nov 202569.6%21%9.4%
Dec 202565.3%24%10.7%
Jan 202660.6%27.2%12.2%
Feb 202655.8%30.5%13.7%
Mar 202665.3%24%10.7%
Apr 202660.6%27.2%12.2%
May 202660.6%27.2%12.2%
Jun 202666.6%24.4%9%
Jul 202662%27.8%10.2%
Aug 202662%27.8%10.2%
Sep 202658.4%32%9.6%
  1. Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share -3.6 points.

  2. Held 2nd. 90.5K estimated branded searches, +49.6% vs prior month. Share +4.2 points.

  3. Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share -0.6 points.

Compare search popularity between Bloom & Wild and its closest rivals

Every comparison with Bloom & Wild

How has branded search demand for Bloom & Wild changed in United Kingdom over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bloom & Wild in United Kingdom rose from 135K to 165K.
  • Across the 12 months ending September 2026, Bloom & Wild’s estimated Share of Search among flower delivery platforms in United Kingdom decreased from 60.6% to 58.4%.
  • Across the 12 months ending September 2026, Bloom & Wild’s estimated Share of Search among flower delivery platforms in United Kingdom peaked at 69.6% in November 2025 and was lowest at 55.8% in February 2026.

How did search popularity change for United Kingdom flower delivery platforms in September 2026?

  1. In September 2026, Interflora gained estimated Share of Search among flower delivery platforms in United Kingdom, from 27.8% to 32%.

  2. In September 2026, Bloom & Wild lost estimated Share of Search among flower delivery platforms in United Kingdom, from 62% to 58.4%.

  3. In September 2026, Prestige Flowers lost estimated Share of Search among flower delivery platforms in United Kingdom, from 10.2% to 9.6%.

How is Bloom & Wild measured?

Brandwave collects information about searches that people make online using Bloom & Wild’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bloom & wild

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How the Brand Demand Index is measured

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