Fishing tackle shops in the United Kingdom:Which are most popular?

Name: Fishing tackle shops in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Angling Direct was the most searched fishing tackle shop in the United Kingdom, accounting for 76.5% of all searches among the four shops we track. When we checked with ChatGPT and Google AI Overviews, Angling Direct was mentioned most often, in three of the four answers.

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Top fishing tackle shops in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Angling Direct was mentioned most often, in three of the four answers. Total Fishing Tackle, which ranked second in searches, was not mentioned at all.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Angling Direct	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Total Fishing Tackle	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Glasgow Angling Centre	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Veals Mail Order	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Angling Direct3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Total Fishing Tackle0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Glasgow Angling Centre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Veals Mail Order0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fishing tackle shops

4 answers

Asked ChatGPT
“Where's the best place to buy fishing tackle online in the UK?”
1. 1Angling Direct
Asked ChatGPT
“Which UK fishing tackle shops are best for carp fishing gear?”
1. 1Angling Direct
Asked ChatGPT
“What's a good shop for a beginner to buy a fishing rod and reel in the UK?”
1. 1Angling Direct
Searched Google, AI Overview
“fishing shop”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“fishing tackle”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which fishing tackle shops do people search for most?

This chart shows how often people search Google for each fishing tackle shop by name. Each line represents a brand's share of searches for all four fishing tackle shops we track, month by month, from searches in United Kingdom.

Share of searches among fishing tackle shops in the United Kingdom, by month

Month	Angling Direct	Total Fishing Tackle	Glasgow Angling Centre	Veals Mail Order
Oct 2025	76.5%	12.6%	8.4%	2.5%
Nov 2025	74%	14.9%	8.2%	3%
Dec 2025	74%	14.9%	8.2%	3%
Jan 2026	72.2%	14.5%	9.7%	3.6%
Feb 2026	70.4%	17.3%	9.5%	2.8%
Mar 2026	74.4%	15%	8.2%	2.4%
Apr 2026	74%	14.9%	8.2%	3%
May 2026	76.5%	12.6%	8.4%	2.5%
Jun 2026	72.7%	14.6%	9.8%	2.9%
Jul 2026	73.1%	14.7%	9.8%	2.4%
Aug 2026	76.5%	12.6%	8.4%	2.5%
Sep 2026	76.5%	12.6%	8.4%	2.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month
1, held 1st	Angling Direct	76.5%	301K	0%
2, held 2nd	Total Fishing Tackle	12.6%	49.5K	0%
3, held 3rd	Glasgow Angling Centre	8.4%	33.1K	0%
4, held 4th	Veals Mail Order	2.5%	9.9K	0%

1.Angling Direct
76.5%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.
2.Total Fishing Tackle
12.6%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.Glasgow Angling Centre
8.4%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.Veals Mail Order
2.5%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among fishing tackle shops in the United Kingdom?

4 brands

In September 2026, Angling Direct was the most searched among fishing tackle shops in the United Kingdom, with an estimated 301K branded searches, 76.5% of all searches for the four we track. Total Fishing Tackle is in 2nd place, 63.9 percentage points behind at 12.6%.

United Kingdom fishing tackle shops, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Angling Direct	76.5%	76.5%May 2026	70.4%Feb 2026	1st
Total Fishing Tackle	12.6%	17.3%Feb 2026	12.6%May 2026	2nd
Glasgow Angling Centre	8.4%	9.8%Jul 2026	8.2%Nov 2025	3rd
Veals Mail Order	2.5%	3.6%Jan 2026	2.4%Jul 2026	4th

Each finding as a sentence

Across the 12 months ending September 2026, Angling Direct’s share of searches among fishing tackle shops in the United Kingdom peaked at 76.5% in May 2026 and was lowest at 70.4% in February 2026.
Across the 12 months ending September 2026, Total Fishing Tackle’s share of searches among fishing tackle shops in the United Kingdom peaked at 17.3% in February 2026 and was lowest at 12.6% in May 2026.
Across the 12 months ending September 2026, Glasgow Angling Centre’s share of searches among fishing tackle shops in the United Kingdom peaked at 9.8% in July 2026 and was lowest at 8.2% in November 2025.
Across the 12 months ending September 2026, Veals Mail Order’s share of searches among fishing tackle shops in the United Kingdom peaked at 3.6% in January 2026 and was lowest at 2.4% in July 2026.
Across the 12 months ending September 2026, Angling Direct, Total Fishing Tackle, Glasgow Angling Centre and Veals Mail Order held steady: their share of searches among fishing tackle shops in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom fishing tackle shops in September 2026?

4 changes

Estimated monthly branded searches for Angling Direct in the United Kingdom rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
Estimated monthly branded searches for Total Fishing Tackle in the United Kingdom rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
Estimated monthly branded searches for Veals Mail Order in the United Kingdom rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
Estimated monthly branded searches for Glasgow Angling Centre in the United Kingdom rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

How are branded searches counted for fishing tackle shops?

4 search terms

Each brand's share of searches among fishing tackle shops comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.