Brandwave

How popular isAngling Direct?

In September 2026, people searched for Angling Direct by name about 301,000 times in the United Kingdom, a 22.4% increase from the previous year. These searches made up 76.5% of all United Kingdom fishing tackle shop searches, placing Angling Direct first out of four shops. When we asked both ChatGPT and Google AI Overviews about fishing tackle shops, Angling Direct appeared in three of the four answers.

Search and AI answers in September 2026

Angling Direct is the most searched of 4 competitors.

  1. Angling DirectShare of searches 76.5%Mentioned in 3 of 4 AI answers
  2. Total Fishing TackleShare of searches 12.6%Mentioned in 0 of 4 AI answers
  3. Glasgow Angling CentreShare of searches 8.4%Mentioned in 0 of 4 AI answers
  4. Veals Mail OrderShare of searches 2.5%Mentioned in 0 of 4 AI answers
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Top fishing tackle shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Angling Direct was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Angling Direct3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Total Fishing Tackle0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Glasgow Angling Centre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Veals Mail Order0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fishing tackle shops

4 answers

  • Asked ChatGPT

    “Where's the best place to buy fishing tackle online in the UK?”

    1. 1Angling Direct

  • Asked ChatGPT

    “Which UK fishing tackle shops are best for carp fishing gear?”

    1. 1Angling Direct

  • Asked ChatGPT

    “What's a good shop for a beginner to buy a fishing rod and reel in the UK?”

    1. 1Angling Direct

  • Searched Google, AI Overview

    “fishing shop”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “fishing tackle”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

    Which fishing tackle shops compete with Angling Direct?

    Angling Direct against fishing tackle shops in the United Kingdom, by month

    Share of searches by month for Angling Direct, Total Fishing Tackle, Glasgow Angling Centre, Veals Mail Order. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAngling DirectTotal Fishing TackleGlasgow Angling CentreVeals Mail Order
    Oct 202576.5%12.6%8.4%2.5%
    Nov 202574%14.9%8.2%3%
    Dec 202574%14.9%8.2%3%
    Jan 202672.2%14.5%9.7%3.6%
    Feb 202670.4%17.3%9.5%2.8%
    Mar 202674.4%15%8.2%2.4%
    Apr 202674%14.9%8.2%3%
    May 202676.5%12.6%8.4%2.5%
    Jun 202672.7%14.6%9.8%2.9%
    Jul 202673.1%14.7%9.8%2.4%
    Aug 202676.5%12.6%8.4%2.5%
    Sep 202676.5%12.6%8.4%2.5%

    1. 1.Angling Direct

      76.5%

      Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.

    2. 2.Total Fishing Tackle

      12.6%

      Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

    3. 3.Glasgow Angling Centre

      8.4%

      Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

    4. 4.Veals Mail Order

      2.5%

      Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Angling Direct and its closest rivals

    Every comparison with Angling Direct

    3 comparisons

    How has branded search demand for Angling Direct changed in the United Kingdom over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Angling Direct in the United Kingdom rose from 246K to 301K.
    • Across the 12 months ending September 2026, Angling Direct’s share of searches among fishing tackle shops in the United Kingdom peaked at 76.5% in May 2026 and was lowest at 70.4% in February 2026.

    How did search popularity change for United Kingdom fishing tackle shops in September 2026?

    4 changes

    1. Estimated monthly branded searches for Angling Direct in the United Kingdom rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

    2. Estimated monthly branded searches for Total Fishing Tackle in the United Kingdom rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

    3. Estimated monthly branded searches for Veals Mail Order in the United Kingdom rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

    4. Estimated monthly branded searches for Glasgow Angling Centre in the United Kingdom rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

    How are Angling Direct’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Angling Direct’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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