Angling Direct vs Veals Mail Order:Which is more popular?
In September 2026, Angling Direct had more branded searches than Veals Mail Order among fishing tackle shops in the United Kingdom. Angling Direct had about 301,000 branded searches, while Veals Mail Order had 9,900. Angling Direct made up 76.5% of all fishing tackle shop searches we track, and Veals Mail Order accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about fishing tackle shops, Angling Direct appeared in three of the four answers and Veals Mail Order in none.
Who do people search for more?
Angling Direct, about 30 searches for every 1 for Veals Mail Order
Who does AI mention more?
Angling Direct, mentioned in 3 of 4 answers, Veals Mail Order in 0
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Top fishing tackle shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Angling Direct was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Veals Mail Order did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Angling Direct3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Total Fishing Tackle0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Glasgow Angling Centre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Veals Mail Order0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fishing tackle shops
4 answers
Asked ChatGPT
“Where's the best place to buy fishing tackle online in the UK?”
Asked ChatGPT
“Which UK fishing tackle shops are best for carp fishing gear?”
Asked ChatGPT
“What's a good shop for a beginner to buy a fishing rod and reel in the UK?”
Searched Google, AI Overview
“fishing shop”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“fishing tackle”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Angling Direct or Veals Mail Order more popular in search?
This chart shows how often people search Google for Angling Direct and Veals Mail Order by name. Each line represents a brand's share of searches for all four fishing tackle shops we track, month by month, from searches in United Kingdom.
Share of searches by month for Angling Direct, Veals Mail Order. The figures are in the table below the chart.
View monthly share of searches table
| Month | Angling Direct | Total Fishing Tackle | Glasgow Angling Centre | Veals Mail Order |
|---|---|---|---|---|
| Oct 2025 | 76.5% | 12.6% | 8.4% | 2.5% |
| Nov 2025 | 74% | 14.9% | 8.2% | 3% |
| Dec 2025 | 74% | 14.9% | 8.2% | 3% |
| Jan 2026 | 72.2% | 14.5% | 9.7% | 3.6% |
| Feb 2026 | 70.4% | 17.3% | 9.5% | 2.8% |
| Mar 2026 | 74.4% | 15% | 8.2% | 2.4% |
| Apr 2026 | 74% | 14.9% | 8.2% | 3% |
| May 2026 | 76.5% | 12.6% | 8.4% | 2.5% |
| Jun 2026 | 72.7% | 14.6% | 9.8% | 2.9% |
| Jul 2026 | 73.1% | 14.7% | 9.8% | 2.4% |
| Aug 2026 | 76.5% | 12.6% | 8.4% | 2.5% |
| Sep 2026 | 76.5% | 12.6% | 8.4% | 2.5% |
How has the Angling Direct and Veals Mail Order comparison changed over the last 12 months?
3 findings
- Angling Direct was ahead of Veals Mail Order in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Angling Direct’s share of searches among fishing tackle shops in the United Kingdom held steady at 76.5%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Veals Mail Order’s share of searches among fishing tackle shops in the United Kingdom held steady at 2.5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for United Kingdom fishing tackle shops in September 2026?
2 changes
Estimated monthly branded searches for Angling Direct in the United Kingdom rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
Estimated monthly branded searches for Veals Mail Order in the United Kingdom rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Angling Direct’s and Veals Mail Order’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Angling Direct
1 branded search term
- angling direct
Veals Mail Order
1 branded search term
- veals mail order
Other head-to-heads among fishing tackle shops
- Angling Direct vs Total Fishing Tackle: compare popularity
- Angling Direct vs Glasgow Angling Centre: compare popularity
- Total Fishing Tackle vs Glasgow Angling Centre: compare popularity
- Total Fishing Tackle vs Veals Mail Order: compare popularity
- Glasgow Angling Centre vs Veals Mail Order: compare popularity
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