Brandwave

Total Fishing Tackle vs Veals Mail Order:Which is more popular?

In September 2026, Total Fishing Tackle had more branded searches than Veals Mail Order among fishing tackle shops in the United Kingdom. Total Fishing Tackle had about 49,500 branded searches, while Veals Mail Order had 9,900. Total Fishing Tackle made up 12.6% of all fishing tackle shop searches we track, and Veals Mail Order accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about fishing tackle shops, neither Total Fishing Tackle nor Veals Mail Order appeared in any of the four answers.

Among fishing tackle shops in the United Kingdom in September 2026

Who do people search for more?

Total Fishing Tackle, about 5 searches for every 1 for Veals Mail Order

Total Fishing Tackle 49.5K searchesVeals Mail Order 9.9K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Total Fishing Tackle in 0 of 4Veals Mail Order in 0 of 4

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Top fishing tackle shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Total Fishing Tackle nor Veals Mail Order showed up in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Angling Direct3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Total Fishing Tackle0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Glasgow Angling Centre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Veals Mail Order0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fishing tackle shops

4 answers
  • Asked ChatGPT

    “Where's the best place to buy fishing tackle online in the UK?”

    1. 1Angling Direct
  • Asked ChatGPT

    “Which UK fishing tackle shops are best for carp fishing gear?”

    1. 1Angling Direct
  • Asked ChatGPT

    “What's a good shop for a beginner to buy a fishing rod and reel in the UK?”

    1. 1Angling Direct
  • Searched Google, AI Overview

    “fishing shop”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “fishing tackle”

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

    Is Total Fishing Tackle or Veals Mail Order more popular in search?

    This chart shows how often people search Google for Total Fishing Tackle and Veals Mail Order by name. Each line represents a brand's share of searches for all four fishing tackle shops we track, month by month, from searches in United Kingdom.

    Total Fishing Tackle and Veals Mail Order among fishing tackle shops in the United Kingdom, by month

    Share of searches by month for Total Fishing Tackle, Veals Mail Order. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAngling DirectTotal Fishing TackleGlasgow Angling CentreVeals Mail Order
    Oct 202576.5%12.6%8.4%2.5%
    Nov 202574%14.9%8.2%3%
    Dec 202574%14.9%8.2%3%
    Jan 202672.2%14.5%9.7%3.6%
    Feb 202670.4%17.3%9.5%2.8%
    Mar 202674.4%15%8.2%2.4%
    Apr 202674%14.9%8.2%3%
    May 202676.5%12.6%8.4%2.5%
    Jun 202672.7%14.6%9.8%2.9%
    Jul 202673.1%14.7%9.8%2.4%
    Aug 202676.5%12.6%8.4%2.5%
    Sep 202676.5%12.6%8.4%2.5%

    How has the Total Fishing Tackle and Veals Mail Order comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom fishing tackle shops in September 2026?

    2 changes
    1. Estimated monthly branded searches for Total Fishing Tackle in the United Kingdom rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

    2. Estimated monthly branded searches for Veals Mail Order in the United Kingdom rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Total Fishing Tackle’s and Veals Mail Order’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Total Fishing Tackle

    1 branded search term

    • total fishing tackle

    Veals Mail Order

    1 branded search term

    • veals mail order

    How the Brand Demand Index is measured

    Other head-to-heads among fishing tackle shops

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    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.