HSS Hire vs Sunbelt Rentals:Which is searched more in United Kingdom?
In September 2026, HSS Hire had more branded searches than Sunbelt Rentals among equipment hire brands in United Kingdom. HSS Hire was estimated to have 33.1K branded searches compared to Sunbelt Rentals’ 18.1K, and held a 36.1% Share of Search versus Sunbelt Rentals’ 19.7%.
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Which is more popular in search, HSS Hire or Sunbelt Rentals?
Compare the equipment hire brands companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HSS Hire, Sunbelt Rentals. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedy Hire | HSS Hire | Sunbelt Rentals |
|---|---|---|---|
| Oct 2025 | 42.3% | 42.3% | 15.5% |
| Nov 2025 | 45.8% | 37.5% | 16.7% |
| Dec 2025 | 45.8% | 37.5% | 16.7% |
| Jan 2026 | 44.2% | 36.1% | 19.7% |
| Feb 2026 | 44.2% | 36.1% | 19.7% |
| Mar 2026 | 44.1% | 36.1% | 19.8% |
| Apr 2026 | 40.9% | 40.9% | 18.3% |
| May 2026 | 42.3% | 42.3% | 15.4% |
| Jun 2026 | 42.3% | 42.3% | 15.5% |
| Jul 2026 | 40.9% | 40.9% | 18.3% |
| Aug 2026 | 45.8% | 37.4% | 16.7% |
| Sep 2026 | 44.2% | 36.1% | 19.7% |
How has the HSS Hire and Sunbelt Rentals comparison changed over the last 12 months?
3 findings
- HSS Hire was ahead of Sunbelt Rentals in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HSS Hire’s estimated Share of Search among equipment hire brands in United Kingdom moved from 42.3% to 36.1%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Sunbelt Rentals’ estimated Share of Search among equipment hire brands in United Kingdom moved from 15.5% to 19.7%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for United Kingdom equipment hire brands in September 2026?
2 changes
In September 2026, Sunbelt Rentals gained estimated Share of Search among equipment hire brands in United Kingdom, from 16.7% to 19.7%.
In September 2026, HSS Hire lost estimated Share of Search among equipment hire brands in United Kingdom, from 37.4% to 36.1%.
Other head-to-heads among equipment hire brands
How each brand is measured
Brandwave collects information about searches that people make online using HSS Hire’s and Sunbelt Rentals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HSS Hire
1 branded search term
- hss hire
Sunbelt Rentals
1 branded search term
- sunbelt rentals
Put your own brand in this comparison
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