Equipment hire brands in United Kingdom:Which are searched most?
In September 2026, Speedy Hire was the most searched among equipment hire brands in United Kingdom, with an estimated 40.5K branded searches and 44.2% estimated Share of Search within this set.
Speedy Hire44.2%
HSS Hire36.1%
Sunbelt Rentals19.7%
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Share of SearchLeaderboard
Compare the equipment hire brands companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Speedy Hire, HSS Hire, Sunbelt Rentals. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedy Hire | HSS Hire | Sunbelt Rentals |
|---|---|---|---|
| Oct 2025 | 42.3% | 42.3% | 15.5% |
| Nov 2025 | 45.8% | 37.5% | 16.7% |
| Dec 2025 | 45.8% | 37.5% | 16.7% |
| Jan 2026 | 44.2% | 36.1% | 19.7% |
| Feb 2026 | 44.2% | 36.1% | 19.7% |
| Mar 2026 | 44.1% | 36.1% | 19.8% |
| Apr 2026 | 40.9% | 40.9% | 18.3% |
| May 2026 | 42.3% | 42.3% | 15.4% |
| Jun 2026 | 42.3% | 42.3% | 15.5% |
| Jul 2026 | 40.9% | 40.9% | 18.3% |
| Aug 2026 | 45.8% | 37.4% | 16.7% |
| Sep 2026 | 44.2% | 36.1% | 19.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.2% | 40.5K | 0% | -1.6 points | |
| 2, held 2nd | 36.1% | 33.1K | 0% | -1.3 points | |
| 3, held 3rd | 19.7% | 18.1K | +22.3% | +3 points |
44.2%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.
HSS Hire36.1%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -1.3 points.
19.7%
Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +3 points.
Compare search popularity between leading brands
Which brand is most popular in search among equipment hire brands in United Kingdom?
3 brands
In September 2026, Speedy Hire was the most searched among equipment hire brands in United Kingdom, with an estimated 40.5K branded searches and 44.2% estimated Share of Search within this set. HSS Hire is in 2nd place, 8.1 percentage points behind at 36.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Speedy Hire | 42.3% → 44.2% | 45.8%Aug 2026 | 40.9%Apr 2026 | 2nd → 1st |
| HSS Hire | 42.3% → 36.1% | 42.3%May 2026 | 36.1%Jan 2026 | 1st → 2nd |
| Sunbelt Rentals | 15.5% → 19.7% | 19.8%Mar 2026 | 15.4%May 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Speedy Hire’s estimated Share of Search among equipment hire brands in United Kingdom increased from 42.3% to 44.2%.
- Across the 12 months ending September 2026, HSS Hire’s estimated Share of Search among equipment hire brands in United Kingdom decreased from 42.3% to 36.1%.
- Across the 12 months ending September 2026, Sunbelt Rentals’ estimated Share of Search among equipment hire brands in United Kingdom increased from 15.5% to 19.7%.
- Across the 12 months ending September 2026, Speedy Hire’s estimated Share of Search among equipment hire brands in United Kingdom peaked at 45.8% in August 2026 and was lowest at 40.9% in April 2026.
- Across the 12 months ending September 2026, HSS Hire’s estimated Share of Search among equipment hire brands in United Kingdom peaked at 42.3% in May 2026 and was lowest at 36.1% in January 2026.
- Across the 12 months ending September 2026, Sunbelt Rentals’ estimated Share of Search among equipment hire brands in United Kingdom peaked at 19.8% in March 2026 and was lowest at 15.4% in May 2026.
- Across the 12 months ending September 2026, Speedy Hire rose from 2nd to 1st among equipment hire brands in United Kingdom.
- Across the 12 months ending September 2026, HSS Hire fell from 1st to 2nd among equipment hire brands in United Kingdom.
How did search popularity change for United Kingdom equipment hire brands in September 2026?
3 changes
In September 2026, Sunbelt Rentals gained estimated Share of Search among equipment hire brands in United Kingdom, from 16.7% to 19.7%.
In September 2026, Speedy Hire lost estimated Share of Search among equipment hire brands in United Kingdom, from 45.8% to 44.2%.
In September 2026, HSS Hire lost estimated Share of Search among equipment hire brands in United Kingdom, from 37.4% to 36.1%.
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