How popular isHSS Hire in search?
In September 2026, there were an estimated 33.1K branded searches for HSS Hire in United Kingdom which is down 33.1% over the last 12 months. HSS Hire holds 36.1% estimated Share of Search among United Kingdom equipment hire brands and is ranked 2nd of 3 competitors for search popularity.
Speedy Hire44.2%
HSS Hire36.1%
Sunbelt Rentals19.7%
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Which equipment hire brands compete with HSS Hire?
Share of Search by month for Speedy Hire, HSS Hire, Sunbelt Rentals. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedy Hire | HSS Hire | Sunbelt Rentals |
|---|---|---|---|
| Oct 2025 | 42.3% | 42.3% | 15.5% |
| Nov 2025 | 45.8% | 37.5% | 16.7% |
| Dec 2025 | 45.8% | 37.5% | 16.7% |
| Jan 2026 | 44.2% | 36.1% | 19.7% |
| Feb 2026 | 44.2% | 36.1% | 19.7% |
| Mar 2026 | 44.1% | 36.1% | 19.8% |
| Apr 2026 | 40.9% | 40.9% | 18.3% |
| May 2026 | 42.3% | 42.3% | 15.4% |
| Jun 2026 | 42.3% | 42.3% | 15.5% |
| Jul 2026 | 40.9% | 40.9% | 18.3% |
| Aug 2026 | 45.8% | 37.4% | 16.7% |
| Sep 2026 | 44.2% | 36.1% | 19.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.2% | 40.5K | 0% | -1.6 points | |
| 2, held 2nd | 36.1% | 33.1K | 0% | -1.3 points | |
| 3, held 3rd | 19.7% | 18.1K | +22.3% | +3 points |
44.2%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.
HSS Hire36.1%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -1.3 points.
19.7%
Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +3 points.
Compare search popularity between HSS Hire and its closest rivals
Every comparison with HSS Hire
2 comparisons
How has branded search demand for HSS Hire changed in United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for HSS Hire in United Kingdom fell from 49.5K to 33.1K.
- Across the 12 months ending September 2026, HSS Hire’s estimated Share of Search among equipment hire brands in United Kingdom decreased from 42.3% to 36.1%.
- Across the 12 months ending September 2026, HSS Hire’s estimated Share of Search among equipment hire brands in United Kingdom peaked at 42.3% in May 2026 and was lowest at 36.1% in January 2026.
- Across the 12 months ending September 2026, HSS Hire fell from 1st to 2nd among equipment hire brands in United Kingdom.
How did search popularity change for United Kingdom equipment hire brands in September 2026?
3 changes
In September 2026, Sunbelt Rentals gained estimated Share of Search among equipment hire brands in United Kingdom, from 16.7% to 19.7%.
In September 2026, Speedy Hire lost estimated Share of Search among equipment hire brands in United Kingdom, from 45.8% to 44.2%.
In September 2026, HSS Hire lost estimated Share of Search among equipment hire brands in United Kingdom, from 37.4% to 36.1%.
How is HSS Hire measured?
Brandwave collects information about searches that people make online using HSS Hire’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hss hire
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Is HSS Hire your brand?
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