HSS Hire vs Speedy Hire:Which is searched more in United Kingdom?
In September 2026, Speedy Hire had more branded searches than HSS Hire among equipment hire brands in United Kingdom. Speedy Hire was estimated to have 40.5K branded searches compared to HSS Hire’s 33.1K, and held a 44.2% Share of Search versus HSS Hire’s 36.1%.
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Which is more popular in search, HSS Hire or Speedy Hire?
Compare the equipment hire brands companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Speedy Hire, HSS Hire. The figures are in the table below the chart.
View monthly share of search table
| Month | Speedy Hire | HSS Hire | Sunbelt Rentals |
|---|---|---|---|
| Oct 2025 | 42.3% | 42.3% | 15.5% |
| Nov 2025 | 45.8% | 37.5% | 16.7% |
| Dec 2025 | 45.8% | 37.5% | 16.7% |
| Jan 2026 | 44.2% | 36.1% | 19.7% |
| Feb 2026 | 44.2% | 36.1% | 19.7% |
| Mar 2026 | 44.1% | 36.1% | 19.8% |
| Apr 2026 | 40.9% | 40.9% | 18.3% |
| May 2026 | 42.3% | 42.3% | 15.4% |
| Jun 2026 | 42.3% | 42.3% | 15.5% |
| Jul 2026 | 40.9% | 40.9% | 18.3% |
| Aug 2026 | 45.8% | 37.4% | 16.7% |
| Sep 2026 | 44.2% | 36.1% | 19.7% |
How has the HSS Hire and Speedy Hire comparison changed over the last 12 months?
3 findings
- Speedy Hire was ahead of HSS Hire in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HSS Hire’s estimated Share of Search among equipment hire brands in United Kingdom moved from 42.3% to 36.1%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Speedy Hire’s estimated Share of Search among equipment hire brands in United Kingdom moved from 42.3% to 44.2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for United Kingdom equipment hire brands in September 2026?
2 changes

In September 2026, Speedy Hire lost estimated Share of Search among equipment hire brands in United Kingdom, from 45.8% to 44.2%.

In September 2026, HSS Hire lost estimated Share of Search among equipment hire brands in United Kingdom, from 37.4% to 36.1%.
Other head-to-heads among equipment hire brands
How each brand is measured
Brandwave collects information about searches that people make online using HSS Hire’s and Speedy Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HSS Hire
1 branded search term
- hss hire
Speedy Hire
1 branded search term
- speedy hire

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.