Dental plan providers in the United Kingdom:Which are most popular?

Name: Dental plan providers in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Denplan was the most searched dental plan provider in the United Kingdom, accounting for 68.9% of all searches among the seven providers we track. When we checked with ChatGPT and Google AI Overviews, Denplan, Bupa, AXA and Simplyhealth were mentioned most often, in four of the five answers. Simplyhealth was recommended most often, coming first in two out of four responses that gave a list.

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Top dental plan providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Denplan, Bupa, AXA and Simplyhealth were mentioned most often, in four of the five answers. Simplyhealth was recommended most often, coming first in two out of four answers that gave a list. Bupa was second, and Denplan was third. Dentalplan, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Denplan	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Bupa	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
AXA	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Simplyhealth	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Vitality	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Practice Plan	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Dentalplan	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Denplan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bupa4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AXA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Simplyhealth4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vitality1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Practice Plan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dentalplan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dental plan providers

5 answers

Asked ChatGPT
“What's the best dental plan in the UK?”
1. 1Simplyhealth
2. 2Denplan
3. 3Bupa
4. 4AXA
Asked ChatGPT
“Is dental insurance worth it in the UK, and which provider is best?”
1. 1Simplyhealth
2. 2AXA
3. 3Bupa
Asked ChatGPT
“Which dental payment plan should I join?”
1. 1Denplan
Searched Google, AI Overview
“dental insurance”
1. 1Bupa
2. 2AXA
3. 3Simplyhealth
4. 4Denplan
5. 5Vitality
Searched Google, AI Overview
“dental plan”
1. 1Denplan
2. 2Practice Plan
3. 3Bupa
4. 4Simplyhealth
5. 5AXA

Not named in any answer:

Dentalplan

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which dental plan providers do people search for most?

This chart shows how often people search Google for each dental plan provider by name. Each line represents a brand's share of searches for all seven dental plan providers we track, month by month, from searches in United Kingdom.

Share of searches among dental plan providers in the United Kingdom, by month

Month	Denplan	Bupa	Dentalplan	Vitality	AXA	Simplyhealth	Practice Plan
Oct 2025	67.2%	13.4%	10.9%	2.5%	3.2%	2.5%	0.35%
Nov 2025	69.6%	11.3%	11.3%	2.6%	2.6%	2.3%	0.36%
Dec 2025	69.3%	11.2%	11.2%	2.7%	2.7%	2.2%	0.44%
Jan 2026	65.4%	13%	13%	2.4%	3.1%	2.4%	0.51%
Feb 2026	69.1%	11.2%	11.2%	2.2%	3.3%	2.2%	0.66%
Mar 2026	67.1%	13.4%	10.9%	2.5%	3.2%	2.2%	0.79%
Apr 2026	69.8%	11.3%	11.3%	2.3%	2.6%	1.9%	0.82%
May 2026	67.4%	13.4%	10.9%	2.7%	2.7%	1.8%	1.2%
Jun 2026	68.8%	11.2%	11.2%	2.7%	2.7%	2.2%	1.2%
Jul 2026	71.1%	11.5%	9.3%	2.3%	2.3%	1.9%	1.5%
Aug 2026	70.4%	11.4%	9.2%	2.8%	2.8%	1.9%	1.5%
Sep 2026	68.9%	11.2%	11.2%	2.7%	2.2%	2.2%	1.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Denplan	68.9%	22.2K	0%	-1.5 points
2, held 2nd	Bupa	11.2%	3.6K	0%	-0.2 points
3, held 3rd	Dentalplan	11.2%	3.6K	+24.1%	+2 points
4, moved from 5th to 4th	Vitality	2.7%	880	0%	-0.1 pointsmoved from 5th to 4th
5, moved from 4th to 5th	AXA	2.2%	720	-18.2%	-0.6 pointsmoved from 4th to 5th
6, held 6th	Simplyhealth	2.2%	720	+22%	+0.4 points
7, held 7th	Practice Plan	1.5%	480	0%	0 points

1.Denplan
68.9%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -1.5 points.
2.Bupa
11.2%
Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.Dentalplan
11.2%
Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +2 points.
4.Vitality
2.7%
Moved from 5th to 4th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.
5.AXA
2.2%
Moved from 4th to 5th. 720 estimated branded searches, -18.2% vs prior month. Share -0.6 points.
6.Simplyhealth
2.2%
Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.4 points.
7.Practice Plan
1.5%
Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Bupa sells other things too, so only its searches that name this product count here, like “bupa dental insurance”.

Which brand is most popular in search among dental plan providers in the United Kingdom?

7 brands

In September 2026, Denplan was the most searched among dental plan providers in the United Kingdom, with an estimated 22.2K branded searches, 68.9% of all searches for the seven we track. Bupa is in 2nd place, 57.8 percentage points behind at 11.2%.

United Kingdom dental plan providers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Denplan	67.2% → 68.9%	71.1%Jul 2026	65.4%Jan 2026	1st
Bupa	13.4% → 11.2%	13.4%Oct 2025	11.2%Jun 2026	2nd
Dentalplan	10.9% → 11.2%	13%Jan 2026	9.2%Aug 2026	3rd
Vitality	2.5% → 2.7%	2.8%Aug 2026	2.2%Feb 2026	6th → 4th
AXA	3.2% → 2.2%	3.3%Feb 2026	2.2%Sep 2026	4th → 5th
Simplyhealth	2.5% → 2.2%	2.5%Oct 2025	1.8%May 2026	5th → 6th
Practice Plan	0.35% → 1.5%	1.5%Jul 2026	0.35%Oct 2025	7th

Each finding as a sentence

Across the 12 months ending September 2026, Denplan’s share of searches among dental plan providers in the United Kingdom increased from 67.2% to 68.9%.
Across the 12 months ending September 2026, Bupa’s share of searches among dental plan providers in the United Kingdom decreased from 13.4% to 11.2%.
Across the 12 months ending September 2026, AXA’s share of searches among dental plan providers in the United Kingdom decreased from 3.2% to 2.2%.
Across the 12 months ending September 2026, Practice Plan’s share of searches among dental plan providers in the United Kingdom increased from 0.35% to 1.5%.
Across the 12 months ending September 2026, Denplan’s share of searches among dental plan providers in the United Kingdom peaked at 71.1% in July 2026 and was lowest at 65.4% in January 2026.
Across the 12 months ending September 2026, Bupa’s share of searches among dental plan providers in the United Kingdom peaked at 13.4% in October 2025 and was lowest at 11.2% in June 2026.
Across the 12 months ending September 2026, Dentalplan’s share of searches among dental plan providers in the United Kingdom peaked at 13% in January 2026 and was lowest at 9.2% in August 2026.
Across the 12 months ending September 2026, AXA’s share of searches among dental plan providers in the United Kingdom peaked at 3.3% in February 2026 and was lowest at 2.2% in September 2026.
Across the 12 months ending September 2026, Practice Plan’s share of searches among dental plan providers in the United Kingdom peaked at 1.5% in July 2026 and was lowest at 0.35% in October 2025.
Across the 12 months ending September 2026, Vitality rose from 6th to 4th among dental plan providers in the United Kingdom.
Across the 12 months ending September 2026, AXA fell from 4th to 5th among dental plan providers in the United Kingdom.
Across the 12 months ending September 2026, Simplyhealth fell from 5th to 6th among dental plan providers in the United Kingdom.
Across the 12 months ending September 2026, Dentalplan held steady: its share of searches among dental plan providers in the United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom dental plan providers in September 2026?

7 changes

In September 2026, Dentalplan gained share of searches among dental plan providers in the United Kingdom, from 9.2% to 11.2%.
In September 2026, Denplan lost share of searches among dental plan providers in the United Kingdom, from 70.4% to 68.9%.
In September 2026, AXA lost share of searches among dental plan providers in the United Kingdom, from 2.8% to 2.2%.
In September 2026, Vitality rose from 5th to 4th among dental plan providers in the United Kingdom.
Estimated monthly branded searches for Practice Plan in the United Kingdom rose 242.9% over 12 measured months, from 140 to 480 in September 2026.
Estimated monthly branded searches for Bupa in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
Estimated monthly branded searches for Simplyhealth in the United Kingdom fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are branded searches counted for dental plan providers?

7 search terms

Each brand's share of searches among dental plan providers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.