AXA vs Denplan:Which is more popular?
In September 2026, Denplan had more branded searches than AXA among dental plan providers in the United Kingdom. Denplan had about 22,200 branded searches, while AXA had 720. Denplan made up 68.9% of all dental plan provider searches we track, and AXA accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about dental plan providers, AXA and Denplan each appeared in four of the five answers. AXA and Denplan were each mentioned first in two of the four answers.
Who do people search for more?
Denplan, about 31 searches for every 1 for AXA
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top dental plan providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AXA and Denplan were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. AXA and Denplan were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Simplyhealth1st
Bupa2nd- Denplan3rd
AXA4th
Practice Plan5th
Vitality6th- Dentalplan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Denplan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bupa4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AXA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Simplyhealth4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vitality1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Practice Plan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dentalplan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dental plan providers
5 answers
Asked ChatGPT
“What's the best dental plan in the UK?”
Asked ChatGPT
“Is dental insurance worth it in the UK, and which provider is best?”
Asked ChatGPT
“Which dental payment plan should I join?”
Searched Google, AI Overview
“dental insurance”
Searched Google, AI Overview
“dental plan”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is AXA or Denplan more popular in search?
This chart shows how often people search Google for AXA and Denplan by name. Each line represents a brand's share of searches for all seven dental plan providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Denplan, AXA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Denplan | Bupa | Dentalplan | Vitality | AXA | Simplyhealth | Practice Plan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 13.4% | 10.9% | 2.5% | 3.2% | 2.5% | 0.35% |
| Nov 2025 | 69.6% | 11.3% | 11.3% | 2.6% | 2.6% | 2.3% | 0.36% |
| Dec 2025 | 69.3% | 11.2% | 11.2% | 2.7% | 2.7% | 2.2% | 0.44% |
| Jan 2026 | 65.4% | 13% | 13% | 2.4% | 3.1% | 2.4% | 0.51% |
| Feb 2026 | 69.1% | 11.2% | 11.2% | 2.2% | 3.3% | 2.2% | 0.66% |
| Mar 2026 | 67.1% | 13.4% | 10.9% | 2.5% | 3.2% | 2.2% | 0.79% |
| Apr 2026 | 69.8% | 11.3% | 11.3% | 2.3% | 2.6% | 1.9% | 0.82% |
| May 2026 | 67.4% | 13.4% | 10.9% | 2.7% | 2.7% | 1.8% | 1.2% |
| Jun 2026 | 68.8% | 11.2% | 11.2% | 2.7% | 2.7% | 2.2% | 1.2% |
| Jul 2026 | 71.1% | 11.5% | 9.3% | 2.3% | 2.3% | 1.9% | 1.5% |
| Aug 2026 | 70.4% | 11.4% | 9.2% | 2.8% | 2.8% | 1.9% | 1.5% |
| Sep 2026 | 68.9% | 11.2% | 11.2% | 2.7% | 2.2% | 2.2% | 1.5% |
How has the AXA and Denplan comparison changed over the last 12 months?
3 findings
- Denplan was ahead of AXA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AXA’s share of searches among dental plan providers in the United Kingdom moved from 3.2% to 2.2%, and its estimated monthly branded searches moved from 1.3K to 720.
- Across the 12 months ending September 2026, Denplan’s share of searches among dental plan providers in the United Kingdom moved from 67.2% to 68.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for United Kingdom dental plan providers in September 2026?
2 changes
In September 2026, Denplan lost share of searches among dental plan providers in the United Kingdom, from 70.4% to 68.9%.
In September 2026, AXA lost share of searches among dental plan providers in the United Kingdom, from 2.8% to 2.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AXA’s and Denplan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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