Crumpets in United Kingdom:Which are searched most?
In September 2026, Warburtons was the most searched among crumpets in United Kingdom, with an estimated 9.9K branded searches and 59.3% estimated Share of Search within this set.
Warburtons59.3%
Hovis26.3%
Kingsmill14.4%
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Share of SearchLeaderboard
Compare the crumpets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Warburtons, Hovis, Kingsmill. The figures are in the table below the chart.
View monthly share of search table
| Month | Warburtons | Hovis | Kingsmill |
|---|---|---|---|
| Oct 2025 | 59.3% | 26.3% | 14.4% |
| Nov 2025 | 56.3% | 30.6% | 13.2% |
| Dec 2025 | 59.6% | 26.5% | 14% |
| Jan 2026 | 64% | 23.3% | 12.7% |
| Feb 2026 | 65.8% | 23.9% | 10.3% |
| Mar 2026 | 65.8% | 23.9% | 10.3% |
| Apr 2026 | 59.3% | 26.3% | 14.4% |
| May 2026 | 62.3% | 22.6% | 15.1% |
| Jun 2026 | 57.4% | 25.5% | 17% |
| Jul 2026 | 59.6% | 26.5% | 14% |
| Aug 2026 | 62.3% | 22.6% | 15.1% |
| Sep 2026 | 59.3% | 26.3% | 14.4% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.3% | 9.9K | 0% | -3 points | |
| 2, held 2nd | 26.3% | 4.4K | +22.2% | +3.7 points | |
| 3, held 3rd | 14.4% | 2.4K | 0% | -0.7 points |
59.3%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -3 points.
2.
Hovis26.3%
Held 2nd. 4.4K estimated branded searches, +22.2% vs prior month. Share +3.7 points.
14.4%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.7 points.
Compare search popularity between leading brands
Which brand is most popular in search among crumpets in United Kingdom?
3 brands
In September 2026, Warburtons was the most searched among crumpets in United Kingdom, with an estimated 9.9K branded searches and 59.3% estimated Share of Search within this set. Hovis is in 2nd place, 32.9 percentage points behind at 26.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Warburtons | 59.3% | 65.8%Feb 2026 | 56.3%Nov 2025 | 1st |
| Hovis | 26.3% | 30.6%Nov 2025 | 22.6%May 2026 | 2nd |
| Kingsmill | 14.4% | 17%Jun 2026 | 10.3%Feb 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Warburtons’ estimated Share of Search among crumpets in United Kingdom peaked at 65.8% in February 2026 and was lowest at 56.3% in November 2025.
- Across the 12 months ending September 2026, Hovis’ estimated Share of Search among crumpets in United Kingdom peaked at 30.6% in November 2025 and was lowest at 22.6% in May 2026.
- Across the 12 months ending September 2026, Kingsmill’s estimated Share of Search among crumpets in United Kingdom peaked at 17% in June 2026 and was lowest at 10.3% in February 2026.
- Across the 12 months ending September 2026, Warburtons, Hovis and Kingsmill held steady: their estimated Share of Search among crumpets in United Kingdom each moved less than 0.5 percentage points.
How did search popularity change for United Kingdom crumpets in September 2026?
3 changes
In September 2026, Hovis gained estimated Share of Search among crumpets in United Kingdom, from 22.6% to 26.3%.
In September 2026, Warburtons lost estimated Share of Search among crumpets in United Kingdom, from 62.3% to 59.3%.
In September 2026, Kingsmill lost estimated Share of Search among crumpets in United Kingdom, from 15.1% to 14.4%.
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