How popular isHovis in search?
In September 2026, there were an estimated 4.4K branded searches for Hovis in United Kingdom which held steady over the last 12 months. Hovis holds 26.3% estimated Share of Search among United Kingdom crumpets and is ranked 2nd of 3 competitors for search popularity.
Warburtons59.3%
Hovis26.3%
Kingsmill14.4%
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Which crumpets compete with Hovis?
Share of Search by month for Warburtons, Hovis, Kingsmill. The figures are in the table below the chart.
View monthly share of search table
| Month | Warburtons | Hovis | Kingsmill |
|---|---|---|---|
| Oct 2025 | 59.3% | 26.3% | 14.4% |
| Nov 2025 | 56.3% | 30.6% | 13.2% |
| Dec 2025 | 59.6% | 26.5% | 14% |
| Jan 2026 | 64% | 23.3% | 12.7% |
| Feb 2026 | 65.8% | 23.9% | 10.3% |
| Mar 2026 | 65.8% | 23.9% | 10.3% |
| Apr 2026 | 59.3% | 26.3% | 14.4% |
| May 2026 | 62.3% | 22.6% | 15.1% |
| Jun 2026 | 57.4% | 25.5% | 17% |
| Jul 2026 | 59.6% | 26.5% | 14% |
| Aug 2026 | 62.3% | 22.6% | 15.1% |
| Sep 2026 | 59.3% | 26.3% | 14.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.3% | 9.9K | 0% | -3 points | |
| 2, held 2nd | 26.3% | 4.4K | +22.2% | +3.7 points | |
| 3, held 3rd | 14.4% | 2.4K | 0% | -0.7 points |
59.3%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -3 points.
2.
Hovis26.3%
Held 2nd. 4.4K estimated branded searches, +22.2% vs prior month. Share +3.7 points.
14.4%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.7 points.
Compare search popularity between Hovis and its closest rivals
Every comparison with Hovis
2 comparisons
How has branded search demand for Hovis changed in United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hovis in United Kingdom held steady at 4.4K.
- Across the 12 months ending September 2026, Hovis’ estimated Share of Search among crumpets in United Kingdom peaked at 30.6% in November 2025 and was lowest at 22.6% in May 2026.
How did search popularity change for United Kingdom crumpets in September 2026?
3 changes
In September 2026, Hovis gained estimated Share of Search among crumpets in United Kingdom, from 22.6% to 26.3%.
In September 2026, Warburtons lost estimated Share of Search among crumpets in United Kingdom, from 62.3% to 59.3%.
In September 2026, Kingsmill lost estimated Share of Search among crumpets in United Kingdom, from 15.1% to 14.4%.
Where does Hovis compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bread brands | 2nd of 3 | 26.3% | Show ranking |
| Crumpets | 2nd of 3 | 26.3% | Shown above |
How is Hovis measured?
Brandwave collects information about searches that people make online using Hovis’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hovis bread
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Is Hovis your brand?
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