How popular isWarburtons in search?
In September 2026, there were an estimated 9.9K branded searches for Warburtons in United Kingdom which held steady over the last 12 months. Warburtons holds 59.3% estimated Share of Search among United Kingdom crumpets and is ranked 1st of 3 competitors for search popularity.
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Which crumpets compete with Warburtons?
Share of Search by month for Warburtons, Hovis, Kingsmill. The figures are in the table below the chart.
View monthly share of search table
| Month | Warburtons | Hovis | Kingsmill |
|---|---|---|---|
| Oct 2025 | 59.3% | 26.3% | 14.4% |
| Nov 2025 | 56.3% | 30.6% | 13.2% |
| Dec 2025 | 59.6% | 26.5% | 14% |
| Jan 2026 | 64% | 23.3% | 12.7% |
| Feb 2026 | 65.8% | 23.9% | 10.3% |
| Mar 2026 | 65.8% | 23.9% | 10.3% |
| Apr 2026 | 59.3% | 26.3% | 14.4% |
| May 2026 | 62.3% | 22.6% | 15.1% |
| Jun 2026 | 57.4% | 25.5% | 17% |
| Jul 2026 | 59.6% | 26.5% | 14% |
| Aug 2026 | 62.3% | 22.6% | 15.1% |
| Sep 2026 | 59.3% | 26.3% | 14.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.3% | 9.9K | 0% | -3 points | |
| 2, held 2nd | 26.3% | 4.4K | +22.2% | +3.7 points | |
| 3, held 3rd | 14.4% | 2.4K | 0% | -0.7 points |
59.3%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -3 points.
2.
Hovis26.3%
Held 2nd. 4.4K estimated branded searches, +22.2% vs prior month. Share +3.7 points.
14.4%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.7 points.
Compare search popularity between Warburtons and its closest rivals
Every comparison with Warburtons
2 comparisons
How has branded search demand for Warburtons changed in United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Warburtons in United Kingdom held steady at 9.9K.
- Across the 12 months ending September 2026, Warburtons’ estimated Share of Search among crumpets in United Kingdom peaked at 65.8% in February 2026 and was lowest at 56.3% in November 2025.
How did search popularity change for United Kingdom crumpets in September 2026?
3 changes
In September 2026, Hovis gained estimated Share of Search among crumpets in United Kingdom, from 22.6% to 26.3%.
In September 2026, Warburtons lost estimated Share of Search among crumpets in United Kingdom, from 62.3% to 59.3%.
In September 2026, Kingsmill lost estimated Share of Search among crumpets in United Kingdom, from 15.1% to 14.4%.
Where does Warburtons compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bread brands | 1st of 3 | 59.3% | Show ranking |
| Crumpets | 1st of 3 | 59.3% | Shown above |
How is Warburtons measured?
Brandwave collects information about searches that people make online using Warburtons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- warburtons bread
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