Cider brands in the United Kingdom:Which are most popular?

Name: Cider brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Thatchers was the most searched cider brand in the United Kingdom, accounting for 37.3% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Thatchers, Westons and Aspall were mentioned most often, in four of the five answers. Thatchers was recommended most often, coming first in three out of four responses that gave a list.

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Top cider brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Thatchers, Westons and Aspall were mentioned most often, in four of the five answers. Thatchers was recommended most often, coming first in three out of four answers that gave a list. Westons was second, and Aspall was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Thatchers	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Westons	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Aspall	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Kopparberg	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Strongbow	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Rekorderlig	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Magners	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Old Mout	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

Thatchers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Westons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aspall4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kopparberg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Strongbow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rekorderlig1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Magners1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Old Mout1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cider brands

5 answers

Asked ChatGPT
“What's the best cider brand in the UK?”
1. 1Thatchers
2. 2Westons
3. 3Aspall
4. 4Kopparberg
5. 5Strongbow
Asked ChatGPT
“What are the most popular cider brands in the UK?”
1. 1Thatchers
2. 2Strongbow
3. 3Kopparberg
4. 4Westons
5. 5Magners
6. 6Old Mout
7. 7Rekorderlig
8. 8Aspall
Asked ChatGPT
“Which UK cider brand makes the best apple cider?”
1. 1Thatchers
2. 2Westons
3. 3Aspall
Searched Google, AI Overview
“cider”
Searched Google, AI Overview
“best cider”
1. 1Westons
2. 2Thatchers
3. 3Aspall

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which cider brands do people search for most?

This chart shows how often people search Google for each cider brand by name. Each line represents a brand's share of searches for all eight cider brands we track, month by month, from searches in United Kingdom.

Share of searches among cider brands in the United Kingdom, by month

Month	Thatchers	Kopparberg	Westons	Rekorderlig	Strongbow	Aspall	Magners	Old Mout
Oct 2025	36%	20.4%	16.6%	9.1%	9.1%	4%	2.7%	2.2%
Nov 2025	32.6%	21.1%	17.2%	9.4%	9.4%	5.1%	2.8%	2.2%
Dec 2025	30.6%	24.2%	16.1%	10.8%	8.8%	4.8%	2.6%	2.1%
Jan 2026	37.2%	19.7%	16.1%	8.8%	8.8%	4.8%	2.5%	2.1%
Feb 2026	35.7%	17.5%	17.5%	9.5%	9.5%	5.2%	2.7%	2.3%
Mar 2026	35.8%	17.6%	14.4%	11.7%	9.6%	5.2%	3.4%	2.3%
Apr 2026	36.9%	18%	14.8%	12.1%	8.1%	5.4%	2.4%	2.4%
May 2026	33.1%	19.9%	19.9%	10.8%	7.3%	4.8%	2.1%	2.1%
Jun 2026	34.6%	19.1%	15.5%	12.7%	8.5%	4.6%	2.5%	2.5%
Jul 2026	37.2%	18.3%	14.9%	12.2%	8.2%	4.4%	2.4%	2.4%
Aug 2026	35.8%	19.7%	16.1%	10.7%	7.2%	4.8%	2.6%	3.2%
Sep 2026	37.3%	16.8%	16.8%	11.2%	7.5%	5%	2.7%	2.7%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Thatchers	37.3%	32.9K	-18.4%	+1.5 points
2, held 2nd	Kopparberg	16.8%	14.8K	-33.3%	-2.9 points
3, held 3rd	Westons	16.8%	14.8K	-18.2%	+0.7 points
4, held 4th	Rekorderlig DB Breweries	11.2%	9.9K	-18.2%	+0.5 points
5, held 5th	Strongbow	7.5%	6.6K	-18.5%	+0.3 points
6, held 6th	Aspall	5%	4.4K	-18.5%	+0.2 points
7, moved from 8th to 7th	Magners	2.7%	2.4K	-17.2%	+0.1 pointsmoved from 8th to 7th
8, moved from 7th to 8th	Old Mout DB Breweries	2.7%	2.4K	-33.3%	-0.5 pointsmoved from 7th to 8th

1.Thatchers
37.3%
Held 1st. 32.9K estimated branded searches, -18.4% vs prior month. Share +1.5 points.
2.Kopparberg
16.8%
Held 2nd. 14.8K estimated branded searches, -33.3% vs prior month. Share -2.9 points.
3.Westons
16.8%
Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.7 points.
4.Rekorderlig
11.2%
Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share +0.5 points.
5.Strongbow
7.5%
Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share +0.3 points.
6.Aspall
5%
Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share +0.2 points.
7.Magners
2.7%
Moved from 8th to 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share +0.1 points.
8.Old Mout
2.7%
Moved from 7th to 8th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.5 points.

Which brand is most popular in search among cider brands in the United Kingdom?

8 brands

In September 2026, Thatchers was the most searched among cider brands in the United Kingdom, with an estimated 32.9K branded searches, 37.3% of all searches for the eight we track. Kopparberg is in 2nd place, 20.5 percentage points behind at 16.8%.

United Kingdom cider brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Thatchers	36% → 37.3%	37.3%Sep 2026	30.6%Dec 2025	1st
Kopparberg	20.4% → 16.8%	24.2%Dec 2025	16.8%Sep 2026	2nd
Westons	16.6% → 16.8%	19.9%May 2026	14.4%Mar 2026	3rd
Rekorderlig	9.1% → 11.2%	12.7%Jun 2026	8.8%Jan 2026	4th
Strongbow	9.1% → 7.5%	9.6%Mar 2026	7.2%Aug 2026	5th
Aspall	4% → 5%	5.4%Apr 2026	4%Oct 2025	6th
Magners	2.7%	3.4%Mar 2026	2.1%May 2026	7th
Old Mout	2.2% → 2.7%	3.2%Aug 2026	2.1%May 2026	8th

Each finding as a sentence

Across the 12 months ending September 2026, Thatchers’ share of searches among cider brands in the United Kingdom increased from 36% to 37.3%.
Across the 12 months ending September 2026, Kopparberg’s share of searches among cider brands in the United Kingdom decreased from 20.4% to 16.8%.
Across the 12 months ending September 2026, Rekorderlig’s share of searches among cider brands in the United Kingdom increased from 9.1% to 11.2%.
Across the 12 months ending September 2026, Strongbow’s share of searches among cider brands in the United Kingdom decreased from 9.1% to 7.5%.
Across the 12 months ending September 2026, Aspall’s share of searches among cider brands in the United Kingdom increased from 4% to 5%.
Across the 12 months ending September 2026, Old Mout’s share of searches among cider brands in the United Kingdom increased from 2.2% to 2.7%.
Across the 12 months ending September 2026, Thatchers’ share of searches among cider brands in the United Kingdom peaked at 37.3% in September 2026 and was lowest at 30.6% in December 2025.
Across the 12 months ending September 2026, Kopparberg’s share of searches among cider brands in the United Kingdom peaked at 24.2% in December 2025 and was lowest at 16.8% in September 2026.
Across the 12 months ending September 2026, Westons’ share of searches among cider brands in the United Kingdom peaked at 19.9% in May 2026 and was lowest at 14.4% in March 2026.
Across the 12 months ending September 2026, Rekorderlig’s share of searches among cider brands in the United Kingdom peaked at 12.7% in June 2026 and was lowest at 8.8% in January 2026.
Across the 12 months ending September 2026, Strongbow’s share of searches among cider brands in the United Kingdom peaked at 9.6% in March 2026 and was lowest at 7.2% in August 2026.
Across the 12 months ending September 2026, Aspall’s share of searches among cider brands in the United Kingdom peaked at 5.4% in April 2026 and was lowest at 4% in October 2025.
Across the 12 months ending September 2026, Magners’ share of searches among cider brands in the United Kingdom peaked at 3.4% in March 2026 and was lowest at 2.1% in May 2026.
Across the 12 months ending September 2026, Old Mout’s share of searches among cider brands in the United Kingdom peaked at 3.2% in August 2026 and was lowest at 2.1% in May 2026.
Across the 12 months ending September 2026, Westons and Magners held steady: their share of searches among cider brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom cider brands in September 2026?

6 changes

In September 2026, Thatchers gained share of searches among cider brands in the United Kingdom, from 35.8% to 37.3%.
In September 2026, Westons gained share of searches among cider brands in the United Kingdom, from 16.1% to 16.8%.
In September 2026, Kopparberg lost share of searches among cider brands in the United Kingdom, from 19.7% to 16.8%.
In September 2026, Magners rose from 8th to 7th among cider brands in the United Kingdom.
In September 2026, Old Mout fell from 7th to 8th among cider brands in the United Kingdom.
Estimated monthly branded searches for Strongbow in the United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How are branded searches counted for cider brands?

10 search terms

Each brand's share of searches among cider brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.