Strongbow vs Thatchers:Which is more popular?
In September 2026, Thatchers had more branded searches than Strongbow among cider brands in the United Kingdom. Thatchers had about 32,900 branded searches, while Strongbow had 6,600. Thatchers made up 37.3% of all cider brand searches we track, and Strongbow accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about cider brands, Thatchers appeared in four of the five answers and Strongbow in two. Thatchers was mentioned before Strongbow in every answer.
Who do people search for more?
Thatchers, about 5 searches for every 1 for Strongbow
Who does AI mention more?
Thatchers, mentioned in 4 of 5 answers, Strongbow in 2
Who does AI recommend more?
Thatchers, named ahead of Strongbow in every answer
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Top cider brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thatchers was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Strongbow was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thatchers was listed before Strongbow in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Thatchers1st
Westons2nd
Aspall3rd
Kopparberg4th
Strongbow5th- Magners6th
Old Mout7th
Rekorderlig8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thatchers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aspall4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kopparberg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Strongbow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rekorderlig1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Magners1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Old Mout1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cider brands
5 answers
Asked ChatGPT
“What's the best cider brand in the UK?”
Asked ChatGPT
“What are the most popular cider brands in the UK?”
Asked ChatGPT
“Which UK cider brand makes the best apple cider?”
Searched Google, AI Overview
“cider”
Searched Google, AI Overview
“best cider”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Strongbow or Thatchers more popular in search?
This chart shows how often people search Google for Strongbow and Thatchers by name. Each line represents a brand's share of searches for all eight cider brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Thatchers, Strongbow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thatchers | Kopparberg | Westons | Rekorderlig | Strongbow | Aspall | Magners | Old Mout |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 20.4% | 16.6% | 9.1% | 9.1% | 4% | 2.7% | 2.2% |
| Nov 2025 | 32.6% | 21.1% | 17.2% | 9.4% | 9.4% | 5.1% | 2.8% | 2.2% |
| Dec 2025 | 30.6% | 24.2% | 16.1% | 10.8% | 8.8% | 4.8% | 2.6% | 2.1% |
| Jan 2026 | 37.2% | 19.7% | 16.1% | 8.8% | 8.8% | 4.8% | 2.5% | 2.1% |
| Feb 2026 | 35.7% | 17.5% | 17.5% | 9.5% | 9.5% | 5.2% | 2.7% | 2.3% |
| Mar 2026 | 35.8% | 17.6% | 14.4% | 11.7% | 9.6% | 5.2% | 3.4% | 2.3% |
| Apr 2026 | 36.9% | 18% | 14.8% | 12.1% | 8.1% | 5.4% | 2.4% | 2.4% |
| May 2026 | 33.1% | 19.9% | 19.9% | 10.8% | 7.3% | 4.8% | 2.1% | 2.1% |
| Jun 2026 | 34.6% | 19.1% | 15.5% | 12.7% | 8.5% | 4.6% | 2.5% | 2.5% |
| Jul 2026 | 37.2% | 18.3% | 14.9% | 12.2% | 8.2% | 4.4% | 2.4% | 2.4% |
| Aug 2026 | 35.8% | 19.7% | 16.1% | 10.7% | 7.2% | 4.8% | 2.6% | 3.2% |
| Sep 2026 | 37.3% | 16.8% | 16.8% | 11.2% | 7.5% | 5% | 2.7% | 2.7% |
How has the Strongbow and Thatchers comparison changed over the last 12 months?
3 findings
- Thatchers was ahead of Strongbow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Strongbow’s share of searches among cider brands in the United Kingdom moved from 9.1% to 7.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Thatchers’ share of searches among cider brands in the United Kingdom moved from 36% to 37.3%, and its estimated monthly branded searches moved from 39.2K to 32.9K.
How did search popularity change for United Kingdom cider brands in September 2026?
2 changes
In September 2026, Thatchers gained share of searches among cider brands in the United Kingdom, from 35.8% to 37.3%.
Estimated monthly branded searches for Strongbow in the United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Strongbow’s and Thatchers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cider brands
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