Brandwave

How popular isAspall?

In September 2026, people searched for Aspall by name about 4,400 times in the United Kingdom, about the same as the previous year. These searches made up 5% of all United Kingdom cider brand searches, placing Aspall sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about cider brands, Aspall appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Aspall is the sixth most searched of 8 competitors and the third most recommended in AI answers.

  1. ThatchersShare of searches 37.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. KopparbergShare of searches 16.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. WestonsShare of searches 16.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. RekorderligShare of searches 11.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. AspallShare of searches 5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aspall was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Aspall is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thatchers1st
  2. Westons2nd
  3. Aspall3rd
  4. Kopparberg4th
  5. Strongbow5th
  6. Magners6th
  7. Old Mout7th
  8. Rekorderlig8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thatchers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aspall4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kopparberg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strongbow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rekorderlig1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Magners1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Old Mout1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cider brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which cider brands compete with Aspall?

Aspall against cider brands in the United Kingdom, by month

Share of searches by month for Thatchers, Kopparberg, Westons, Rekorderlig, Strongbow, Aspall, Magners, Old Mout. The figures are in the table below the chart.

View monthly share of searches table
MonthThatchersKopparbergWestonsRekorderligStrongbowAspallMagnersOld Mout
Oct 202536%20.4%16.6%9.1%9.1%4%2.7%2.2%
Nov 202532.6%21.1%17.2%9.4%9.4%5.1%2.8%2.2%
Dec 202530.6%24.2%16.1%10.8%8.8%4.8%2.6%2.1%
Jan 202637.2%19.7%16.1%8.8%8.8%4.8%2.5%2.1%
Feb 202635.7%17.5%17.5%9.5%9.5%5.2%2.7%2.3%
Mar 202635.8%17.6%14.4%11.7%9.6%5.2%3.4%2.3%
Apr 202636.9%18%14.8%12.1%8.1%5.4%2.4%2.4%
May 202633.1%19.9%19.9%10.8%7.3%4.8%2.1%2.1%
Jun 202634.6%19.1%15.5%12.7%8.5%4.6%2.5%2.5%
Jul 202637.2%18.3%14.9%12.2%8.2%4.4%2.4%2.4%
Aug 202635.8%19.7%16.1%10.7%7.2%4.8%2.6%3.2%
Sep 202637.3%16.8%16.8%11.2%7.5%5%2.7%2.7%

  1. 1.Thatchers

    37.3%

    Held 1st. 32.9K estimated branded searches, -18.4% vs prior month. Share +1.5 points.

  2. 2.Kopparberg

    16.8%

    Held 2nd. 14.8K estimated branded searches, -33.3% vs prior month. Share -2.9 points.

  3. 3.Westons

    16.8%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.7 points.

  4. 4.Rekorderlig

    11.2%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share +0.5 points.

  5. 5.Strongbow

    7.5%

    Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share +0.3 points.

  6. 6.Aspall

    5%

    Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share +0.2 points.

  7. 7.Magners

    2.7%

    Moved from 8th to 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share +0.1 points.

  8. 8.Old Mout

    2.7%

    Moved from 7th to 8th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.5 points.

Compare popularity between Aspall and its closest rivals

Every comparison with Aspall

7 comparisons

How has branded search demand for Aspall changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Aspall in the United Kingdom held steady at 4.4K.
  • Across the 12 months ending September 2026, Aspall’s share of searches among cider brands in the United Kingdom increased from 4% to 5%.
  • Across the 12 months ending September 2026, Aspall’s share of searches among cider brands in the United Kingdom peaked at 5.4% in April 2026 and was lowest at 4% in October 2025.

How did search popularity change for United Kingdom cider brands in September 2026?

6 changes

  1. In September 2026, Thatchers gained share of searches among cider brands in the United Kingdom, from 35.8% to 37.3%.

  2. In September 2026, Westons gained share of searches among cider brands in the United Kingdom, from 16.1% to 16.8%.

  3. In September 2026, Kopparberg lost share of searches among cider brands in the United Kingdom, from 19.7% to 16.8%.

  4. In September 2026, Magners rose from 8th to 7th among cider brands in the United Kingdom.

  5. In September 2026, Old Mout fell from 7th to 8th among cider brands in the United Kingdom.

  6. Estimated monthly branded searches for Strongbow in the United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How are Aspall’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Aspall’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aspall

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How the Brand Demand Index is measured

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