Aspall vs Magners:Which is more popular?
In September 2026, Aspall had more branded searches than Magners among cider brands in the United Kingdom. Aspall had about 4,400 branded searches, while Magners had 2,400. Aspall made up 5% of all cider brand searches we track, and Magners accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about cider brands, Aspall appeared in four of the five answers and Magners in one. Aspall was mentioned before Magners in three out of four answers.
Who do people search for more?
Aspall, about 83% more searches than Magners
Who does AI mention more?
Aspall, mentioned in 4 of 5 answers, Magners in 1
Who does AI recommend more?
Aspall, named ahead of Magners in 3 of 4 answers
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Top cider brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aspall was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Magners was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aspall was listed before Magners in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Thatchers1st
Westons2nd- Aspall3rd
Kopparberg4th
Strongbow5th- Magners6th
Old Mout7th
Rekorderlig8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thatchers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aspall4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kopparberg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Strongbow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rekorderlig1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Magners1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Old Mout1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cider brands
5 answers
Asked ChatGPT
“What's the best cider brand in the UK?”
Asked ChatGPT
“What are the most popular cider brands in the UK?”
Asked ChatGPT
“Which UK cider brand makes the best apple cider?”
Searched Google, AI Overview
“cider”
Searched Google, AI Overview
“best cider”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Aspall or Magners more popular in search?
This chart shows how often people search Google for Aspall and Magners by name. Each line represents a brand's share of searches for all eight cider brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Aspall, Magners. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thatchers | Kopparberg | Westons | Rekorderlig | Strongbow | Aspall | Magners | Old Mout |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 20.4% | 16.6% | 9.1% | 9.1% | 4% | 2.7% | 2.2% |
| Nov 2025 | 32.6% | 21.1% | 17.2% | 9.4% | 9.4% | 5.1% | 2.8% | 2.2% |
| Dec 2025 | 30.6% | 24.2% | 16.1% | 10.8% | 8.8% | 4.8% | 2.6% | 2.1% |
| Jan 2026 | 37.2% | 19.7% | 16.1% | 8.8% | 8.8% | 4.8% | 2.5% | 2.1% |
| Feb 2026 | 35.7% | 17.5% | 17.5% | 9.5% | 9.5% | 5.2% | 2.7% | 2.3% |
| Mar 2026 | 35.8% | 17.6% | 14.4% | 11.7% | 9.6% | 5.2% | 3.4% | 2.3% |
| Apr 2026 | 36.9% | 18% | 14.8% | 12.1% | 8.1% | 5.4% | 2.4% | 2.4% |
| May 2026 | 33.1% | 19.9% | 19.9% | 10.8% | 7.3% | 4.8% | 2.1% | 2.1% |
| Jun 2026 | 34.6% | 19.1% | 15.5% | 12.7% | 8.5% | 4.6% | 2.5% | 2.5% |
| Jul 2026 | 37.2% | 18.3% | 14.9% | 12.2% | 8.2% | 4.4% | 2.4% | 2.4% |
| Aug 2026 | 35.8% | 19.7% | 16.1% | 10.7% | 7.2% | 4.8% | 2.6% | 3.2% |
| Sep 2026 | 37.3% | 16.8% | 16.8% | 11.2% | 7.5% | 5% | 2.7% | 2.7% |
How has the Aspall and Magners comparison changed over the last 12 months?
3 findings
- Aspall was ahead of Magners in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aspall’s share of searches among cider brands in the United Kingdom moved from 4% to 5%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Magners’ share of searches among cider brands in the United Kingdom held steady at 2.7%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for United Kingdom cider brands in September 2026?
1 change
In September 2026, Magners rose from 8th to 7th among cider brands in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aspall’s and Magners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cider brands
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