Cat litter brands in the United Kingdom:Which are most popular?

Name: Cat litter brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Cat's Best was the most searched cat litter brand in the United Kingdom, accounting for 48.5% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Cat's Best and World's Best Cat Litter were mentioned most often, in three of the five answers. World's Best Cat Litter was recommended most often, coming first in both responses that gave a list.

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Top cat litter brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Cat's Best and World's Best Cat Litter were mentioned most often, in three of the five answers. World's Best Cat Litter was recommended most often, coming first in both answers that gave a list. Cat's Best was second, and Catsan was third. Pettex, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Cat's Best	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
World's Best Cat Litter	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Catsan	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Pettex	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Bob Martin	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Cat's Best3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
World's Best Cat Litter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Catsan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pettex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bob Martin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat litter brands

5 answers

Asked ChatGPT
“What's the best cat litter in the UK?”
1. 1World's Best Cat Litter
2. 2Cat's Best
Asked ChatGPT
“Which cat litter is best for odour control?”
1. 1World's Best Cat Litter
Asked ChatGPT
“What's the best eco-friendly cat litter?”
1. 1Cat's Best
Searched Google, AI Overview
“cat litter”
Searched Google, AI Overview
“best cat litter”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which cat litter brands do people search for most?

This chart shows how often people search Google for each cat litter brand by name. Each line represents a brand's share of searches for all five cat litter brands we track, month by month, from searches in United Kingdom.

Share of searches among cat litter brands in the United Kingdom, by month

Month	Cat's Best	Catsan	World's Best Cat Litter	Pettex	Bob Martin
Oct 2025	43.6%	29.1%	23.4%	2.6%	1.4%
Nov 2025	38.5%	31.5%	25.4%	2.8%	1.8%
Dec 2025	40.3%	26.6%	26.6%	2.9%	3.6%
Jan 2026	42.8%	28.5%	23%	3.1%	2.5%
Feb 2026	43.4%	28.6%	23.7%	2.6%	1.7%
Mar 2026	43.6%	28.7%	23.8%	2.6%	1.4%
Apr 2026	38.8%	31.3%	25.9%	2.3%	1.8%
May 2026	38.9%	31.4%	25.9%	2.3%	1.5%
Jun 2026	46.4%	25.3%	25.3%	1.8%	1.2%
Jul 2026	41.1%	27.4%	27.4%	2.4%	1.6%
Aug 2026	43.6%	28.7%	23.8%	2.6%	1.4%
Sep 2026	48.5%	26.1%	21.6%	2.3%	1.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Cat's Best	48.5%	5.4K	+22.7%	+5 points
2, held 2nd	Catsan Mars	26.1%	2.9K	0%	-2.7 points
3, held 3rd	World's Best Cat Litter	21.6%	2.4K	0%	-2.2 points
4, held 4th	Pettex	2.3%	260	0%	-0.2 points
5, held 5th	Bob Martin	1.5%	170	+21.4%	+0.1 points

1.Cat's Best
48.5%
Held 1st. 5.4K estimated branded searches, +22.7% vs prior month. Share +5 points.
2.Catsan
26.1%
Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share -2.7 points.
3.World's Best Cat Litter
21.6%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -2.2 points.
4.Pettex
2.3%
Held 4th. 260 estimated branded searches, 0% vs prior month. Share -0.2 points.
5.Bob Martin
1.5%
Held 5th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.

Which brand is most popular in search among cat litter brands in the United Kingdom?

5 brands

In September 2026, Cat's Best was the most searched among cat litter brands in the United Kingdom, with an estimated 5.4K branded searches, 48.5% of all searches for the five we track. Catsan is in 2nd place, 22.5 percentage points behind at 26.1%.

United Kingdom cat litter brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Cat's Best	43.6% → 48.5%	48.5%Sep 2026	38.5%Nov 2025	1st
Catsan	29.1% → 26.1%	31.5%Nov 2025	25.3%Jun 2026	2nd
World's Best Cat Litter	23.4% → 21.6%	27.4%Jul 2026	21.6%Sep 2026	3rd
Pettex	2.6% → 2.3%	3.1%Jan 2026	1.8%Jun 2026	4th
Bob Martin	1.4% → 1.5%	3.6%Dec 2025	1.2%Jun 2026	5th

Each finding as a sentence

Across the 12 months ending September 2026, Cat's Best’s share of searches among cat litter brands in the United Kingdom increased from 43.6% to 48.5%.
Across the 12 months ending September 2026, Catsan’s share of searches among cat litter brands in the United Kingdom decreased from 29.1% to 26.1%.
Across the 12 months ending September 2026, World's Best Cat Litter’s share of searches among cat litter brands in the United Kingdom decreased from 23.4% to 21.6%.
Across the 12 months ending September 2026, Cat's Best’s share of searches among cat litter brands in the United Kingdom peaked at 48.5% in September 2026 and was lowest at 38.5% in November 2025.
Across the 12 months ending September 2026, Catsan’s share of searches among cat litter brands in the United Kingdom peaked at 31.5% in November 2025 and was lowest at 25.3% in June 2026.
Across the 12 months ending September 2026, World's Best Cat Litter’s share of searches among cat litter brands in the United Kingdom peaked at 27.4% in July 2026 and was lowest at 21.6% in September 2026.
Across the 12 months ending September 2026, Pettex’s share of searches among cat litter brands in the United Kingdom peaked at 3.1% in January 2026 and was lowest at 1.8% in June 2026.
Across the 12 months ending September 2026, Bob Martin’s share of searches among cat litter brands in the United Kingdom peaked at 3.6% in December 2025 and was lowest at 1.2% in June 2026.
Across the 12 months ending September 2026, Pettex and Bob Martin held steady: their share of searches among cat litter brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom cat litter brands in September 2026?

4 changes

In September 2026, Cat's Best gained share of searches among cat litter brands in the United Kingdom, from 43.6% to 48.5%.
In September 2026, Catsan lost share of searches among cat litter brands in the United Kingdom, from 28.7% to 26.1%.
In September 2026, World's Best Cat Litter lost share of searches among cat litter brands in the United Kingdom, from 23.8% to 21.6%.
Estimated monthly branded searches for Pettex in the United Kingdom fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are branded searches counted for cat litter brands?

5 search terms

Each brand's share of searches among cat litter brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.