Brandwave

How popular isCatsan?

In September 2026, people searched for Catsan by name about 2,900 times in the United Kingdom, a 19.4% decrease from the previous year. These searches made up 26.1% of all United Kingdom cat litter brand searches, placing Catsan second out of five brands. When we asked both ChatGPT and Google AI Overviews about cat litter brands, Catsan appeared in one of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Catsan is the second most searched of 5 competitors and the third most recommended in AI answers.

  1. Cat's BestShare of searches 48.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. CatsanShare of searches 26.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. World's Best Cat LitterShare of searches 21.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. PettexShare of searches 2.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Bob MartinShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top cat litter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Catsan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Catsan is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. World's Best Cat Litter1st
  2. Cat's Best2nd
  3. Catsan3rd
  4. Pettex–
  5. Bob Martin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cat's Best3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • World's Best Cat Litter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Catsan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pettex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bob Martin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat litter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which cat litter brands compete with Catsan?

Catsan against cat litter brands in the United Kingdom, by month

Share of searches by month for Cat's Best, Catsan, World's Best Cat Litter, Pettex. The figures are in the table below the chart.

View monthly share of searches table
MonthCat's BestCatsanWorld's Best Cat LitterPettexBob Martin
Oct 202543.6%29.1%23.4%2.6%1.4%
Nov 202538.5%31.5%25.4%2.8%1.8%
Dec 202540.3%26.6%26.6%2.9%3.6%
Jan 202642.8%28.5%23%3.1%2.5%
Feb 202643.4%28.6%23.7%2.6%1.7%
Mar 202643.6%28.7%23.8%2.6%1.4%
Apr 202638.8%31.3%25.9%2.3%1.8%
May 202638.9%31.4%25.9%2.3%1.5%
Jun 202646.4%25.3%25.3%1.8%1.2%
Jul 202641.1%27.4%27.4%2.4%1.6%
Aug 202643.6%28.7%23.8%2.6%1.4%
Sep 202648.5%26.1%21.6%2.3%1.5%

  1. 1.Cat's Best

    48.5%

    Held 1st. 5.4K estimated branded searches, +22.7% vs prior month. Share +5 points.

  2. 2.Catsan

    26.1%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share -2.7 points.

  3. 3.World's Best Cat Litter

    21.6%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -2.2 points.

  4. 4.Pettex

    2.3%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Bob Martin

    1.5%

    Held 5th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.

Compare popularity between Catsan and its closest rivals

Every comparison with Catsan

4 comparisons

How has branded search demand for Catsan changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Catsan in the United Kingdom fell from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Catsan’s share of searches among cat litter brands in the United Kingdom decreased from 29.1% to 26.1%.
  • Across the 12 months ending September 2026, Catsan’s share of searches among cat litter brands in the United Kingdom peaked at 31.5% in November 2025 and was lowest at 25.3% in June 2026.

How did search popularity change for United Kingdom cat litter brands in September 2026?

4 changes

  1. In September 2026, Cat's Best gained share of searches among cat litter brands in the United Kingdom, from 43.6% to 48.5%.

  2. In September 2026, Catsan lost share of searches among cat litter brands in the United Kingdom, from 28.7% to 26.1%.

  3. In September 2026, World's Best Cat Litter lost share of searches among cat litter brands in the United Kingdom, from 23.8% to 21.6%.

  4. Estimated monthly branded searches for Pettex in the United Kingdom fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are Catsan’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Catsan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • catsan

How the Brand Demand Index is measured

Who owns Catsan?

Catsan is owned by Mars. Brandwave also tracks Pedigree, Royal Canin, Sheba and Whiskas, owned by the same company, in the United Kingdom.

Do you work for Catsan? To request corrections or removal please contact us via our support page and we will be happy to assist.

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