Cashback sites in the United Kingdom:Which are most popular?

Name: Cashback sites in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, TopCashback was the most searched cashback site in the United Kingdom, accounting for 79.2% of all searches among the five sites we track. When we checked with ChatGPT and Google AI Overviews, TopCashback and Quidco showed up in every answer. TopCashback was recommended most often, coming first in every response.

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Top cashback sites in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, TopCashback and Quidco appeared every time. TopCashback was recommended most often, coming first in every answer. Quidco was second, and JamDoughnut was third. Swagbucks, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
TopCashback	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Quidco	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Airtime Rewards	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
JamDoughnut	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Swagbucks	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

TopCashback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Quidco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Airtime Rewards4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
JamDoughnut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Swagbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cashback sites

5 answers

Asked ChatGPT
“Which cashback site should I use in the UK?”
1. 1TopCashback
2. 2Quidco
3. 3JamDoughnut
Asked ChatGPT
“What are the best cashback sites in the UK?”
Asked ChatGPT
“What's the best cashback app in the UK?”
Searched Google, AI Overview
“cashback sites”
Searched Google, AI Overview
“best cashback site”

Not named in any answer:

Swagbucks

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which cashback sites do people search for most?

This chart shows how often people search Google for each cashback site by name. Each line represents a brand's share of searches for all five cashback sites we track, month by month, from searches in United Kingdom.

Share of searches among cashback sites in the United Kingdom, by month

Month	TopCashback	Quidco	Swagbucks	JamDoughnut	Airtime Rewards
Oct 2025	77.4%	16.7%	5%	0.41%	0.45%
Nov 2025	76.3%	19.6%	3.2%	0.32%	0.53%
Dec 2025	75.8%	19.5%	3.9%	0.51%	0.35%
Jan 2026	71.5%	21.8%	5.4%	0.79%	0.58%
Feb 2026	74.9%	19.3%	4.7%	0.62%	0.51%
Mar 2026	74.9%	19.3%	4.7%	0.62%	0.42%
Apr 2026	75.6%	19.5%	3.9%	0.57%	0.43%
May 2026	75.7%	19.5%	3.9%	0.51%	0.34%
Jun 2026	75.7%	19.5%	3.9%	0.51%	0.34%
Jul 2026	79.2%	16.7%	3.3%	0.49%	0.3%
Aug 2026	79.1%	16.7%	3.3%	0.53%	0.36%
Sep 2026	79.2%	16.7%	3.3%	0.49%	0.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	TopCashback	79.2%	641K	0%	+0.1 points
2, held 2nd	Quidco	16.7%	135K	0%	0 points
3, held 3rd	Swagbucks	3.3%	27.1K	0%	0 points
4, held 4th	JamDoughnut	0.49%	4K	-7%	0 points
5, held 5th	Airtime Rewards	0.3%	2.4K	-17.2%	-0.1 points

1.TopCashback
79.2%
Held 1st. 641K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.Quidco
16.7%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
3.Swagbucks
3.3%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.JamDoughnut
0.49%
Held 4th. 4K estimated branded searches, -7% vs prior month. Share 0 points.
5.Airtime Rewards
0.3%
Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

Which brand is most popular in search among cashback sites in the United Kingdom?

5 brands

In September 2026, TopCashback was the most searched among cashback sites in the United Kingdom, with an estimated 641K branded searches, 79.2% of all searches for the five we track. Quidco is in 2nd place, 62.5 percentage points behind at 16.7%.

United Kingdom cashback sites, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
TopCashback	77.4% → 79.2%	79.2%Jul 2026	71.5%Jan 2026	1st
Quidco	16.7%	21.8%Jan 2026	16.7%Aug 2026	2nd
Swagbucks	5% → 3.3%	5.4%Jan 2026	3.2%Nov 2025	3rd
JamDoughnut	0.41% → 0.49%	0.79%Jan 2026	0.32%Nov 2025	5th → 4th
Airtime Rewards	0.45% → 0.3%	0.58%Jan 2026	0.3%Jul 2026	4th → 5th

Each finding as a sentence

Across the 12 months ending September 2026, TopCashback’s share of searches among cashback sites in the United Kingdom increased from 77.4% to 79.2%.
Across the 12 months ending September 2026, Swagbucks’ share of searches among cashback sites in the United Kingdom decreased from 5% to 3.3%.
Across the 12 months ending September 2026, TopCashback’s share of searches among cashback sites in the United Kingdom peaked at 79.2% in July 2026 and was lowest at 71.5% in January 2026.
Across the 12 months ending September 2026, Quidco’s share of searches among cashback sites in the United Kingdom peaked at 21.8% in January 2026 and was lowest at 16.7% in August 2026.
Across the 12 months ending September 2026, Swagbucks’ share of searches among cashback sites in the United Kingdom peaked at 5.4% in January 2026 and was lowest at 3.2% in November 2025.
Across the 12 months ending September 2026, JamDoughnut rose from 5th to 4th among cashback sites in the United Kingdom.
Across the 12 months ending September 2026, Airtime Rewards fell from 4th to 5th among cashback sites in the United Kingdom.
Across the 12 months ending September 2026, Quidco held steady: its share of searches among cashback sites in the United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom cashback sites in September 2026?

4 changes

Estimated monthly branded searches for Airtime Rewards in the United Kingdom fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.
Estimated monthly branded searches for Swagbucks in the United Kingdom fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.
Estimated monthly branded searches for Quidco in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Estimated monthly branded searches for TopCashback in the United Kingdom fell 16.1% over 12 measured months, from 764K to 641K in September 2026.

How are branded searches counted for cashback sites?

7 search terms

Each brand's share of searches among cashback sites comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.