Brandwave

Quidco vs TopCashback:Which is more popular?

In September 2026, TopCashback had more branded searches than Quidco among cashback sites in the United Kingdom. TopCashback had about 641,000 branded searches, while Quidco had 135,000. TopCashback made up 79.2% of all cashback site searches we track, and Quidco accounted for 16.7%. When we asked ChatGPT and Google AI Overviews about cashback sites, both Quidco and TopCashback appeared in all five answers. TopCashback was mentioned before Quidco in every answer.

Among cashback sites in the United Kingdom in September 2026

Who do people search for more?

TopCashback, about 5 searches for every 1 for Quidco

TopCashback 641K searchesQuidco 135K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Quidco in 5 of 5TopCashback in 5 of 5

Who does AI recommend more?

TopCashback, named ahead of Quidco in every answer

TopCashback first in 5Quidco never first

Follow Quidco vs TopCashback and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cashback sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Quidco and TopCashback showed up in all five answers. TopCashback was listed before Quidco in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TopCashback1st
  2. Quidco2nd
  3. JamDoughnut3rd
  4. Airtime Rewards4th
  5. Swagbucks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TopCashback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quidco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airtime Rewards4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JamDoughnut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swagbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cashback sites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Quidco or TopCashback more popular in search?

This chart shows how often people search Google for Quidco and TopCashback by name. Each line represents a brand's share of searches for all five cashback sites we track, month by month, from searches in United Kingdom.

Quidco and TopCashback among cashback sites in the United Kingdom, by month

Share of searches by month for TopCashback, Quidco. The figures are in the table below the chart.

View monthly share of searches table
MonthTopCashbackQuidcoSwagbucksJamDoughnutAirtime Rewards
Oct 202577.4%16.7%5%0.41%0.45%
Nov 202576.3%19.6%3.2%0.32%0.53%
Dec 202575.8%19.5%3.9%0.51%0.35%
Jan 202671.5%21.8%5.4%0.79%0.58%
Feb 202674.9%19.3%4.7%0.62%0.51%
Mar 202674.9%19.3%4.7%0.62%0.42%
Apr 202675.6%19.5%3.9%0.57%0.43%
May 202675.7%19.5%3.9%0.51%0.34%
Jun 202675.7%19.5%3.9%0.51%0.34%
Jul 202679.2%16.7%3.3%0.49%0.3%
Aug 202679.1%16.7%3.3%0.53%0.36%
Sep 202679.2%16.7%3.3%0.49%0.3%

How has the Quidco and TopCashback comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom cashback sites in September 2026?

2 changes

  1. Estimated monthly branded searches for Quidco in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  2. Estimated monthly branded searches for TopCashback in the United Kingdom fell 16.1% over 12 measured months, from 764K to 641K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Quidco’s and TopCashback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Quidco

1 branded search term

  • quidco

TopCashback

2 branded search terms

  • top cashback
  • topcashback

How the Brand Demand Index is measured

Other head-to-heads among cashback sites

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free