Brandwave

How popular isTopCashback?

In September 2026, people searched for TopCashback by name about 641,000 times in the United Kingdom, a 16.1% decrease from the previous year. These searches made up 79.2% of all United Kingdom cashback site searches, placing TopCashback first out of five sites. When we asked both ChatGPT and Google AI Overviews about cashback sites, TopCashback appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

TopCashback is the most searched of 5 competitors and the most recommended in AI answers.

  1. TopCashbackShare of searches 79.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. QuidcoShare of searches 16.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SwagbucksShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. JamDoughnutShare of searches 0.49%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Airtime RewardsShare of searches 0.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top cashback sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TopCashback appeared in all five answers. TopCashback is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TopCashback1st
  2. Quidco2nd
  3. JamDoughnut3rd
  4. Airtime Rewards4th
  5. Swagbucks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TopCashback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quidco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airtime Rewards4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JamDoughnut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swagbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cashback sites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which cashback sites compete with TopCashback?

TopCashback against cashback sites in the United Kingdom, by month

Share of searches by month for TopCashback, Quidco, Swagbucks. The figures are in the table below the chart.

View monthly share of searches table
MonthTopCashbackQuidcoSwagbucksJamDoughnutAirtime Rewards
Oct 202577.4%16.7%5%0.41%0.45%
Nov 202576.3%19.6%3.2%0.32%0.53%
Dec 202575.8%19.5%3.9%0.51%0.35%
Jan 202671.5%21.8%5.4%0.79%0.58%
Feb 202674.9%19.3%4.7%0.62%0.51%
Mar 202674.9%19.3%4.7%0.62%0.42%
Apr 202675.6%19.5%3.9%0.57%0.43%
May 202675.7%19.5%3.9%0.51%0.34%
Jun 202675.7%19.5%3.9%0.51%0.34%
Jul 202679.2%16.7%3.3%0.49%0.3%
Aug 202679.1%16.7%3.3%0.53%0.36%
Sep 202679.2%16.7%3.3%0.49%0.3%

  1. 1.TopCashback

    79.2%

    Held 1st. 641K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Quidco

    16.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Swagbucks

    3.3%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.JamDoughnut

    0.49%

    Held 4th. 4K estimated branded searches, -7% vs prior month. Share 0 points.

  5. 5.Airtime Rewards

    0.3%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

Compare popularity between TopCashback and its closest rivals

Every comparison with TopCashback

4 comparisons

How has branded search demand for TopCashback changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TopCashback in the United Kingdom fell from 764K to 641K.
  • Across the 12 months ending September 2026, TopCashback’s share of searches among cashback sites in the United Kingdom increased from 77.4% to 79.2%.
  • Across the 12 months ending September 2026, TopCashback’s share of searches among cashback sites in the United Kingdom peaked at 79.2% in July 2026 and was lowest at 71.5% in January 2026.

How did search popularity change for United Kingdom cashback sites in September 2026?

4 changes

  1. Estimated monthly branded searches for Airtime Rewards in the United Kingdom fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

  2. Estimated monthly branded searches for Swagbucks in the United Kingdom fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.

  3. Estimated monthly branded searches for Quidco in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  4. Estimated monthly branded searches for TopCashback in the United Kingdom fell 16.1% over 12 measured months, from 764K to 641K in September 2026.

How are TopCashback’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TopCashback’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • top cashback
  • topcashback

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How the Brand Demand Index is measured

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