Brandwave

Swagbucks vs TopCashback:Which is more popular?

In September 2026, TopCashback had more branded searches than Swagbucks among cashback sites in the United Kingdom. TopCashback had about 641,000 branded searches, while Swagbucks had 27,100. TopCashback made up 79.2% of all cashback site searches we track, and Swagbucks accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about cashback sites, TopCashback appeared in all five answers and Swagbucks in none.

Among cashback sites in the United Kingdom in September 2026

Who do people search for more?

TopCashback, about 24 searches for every 1 for Swagbucks

TopCashback 641K searchesSwagbucks 27.1K searches

Who does AI mention more?

TopCashback, mentioned in every answer we collected

TopCashback in 5 of 5Swagbucks in 0 of 5

Who does AI recommend more?

TopCashback, the only one of the two named

TopCashback first in 5Swagbucks never named

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Top cashback sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TopCashback appeared in all five answers. Swagbucks did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TopCashback1st
  2. Quidco2nd
  3. JamDoughnut3rd
  4. Airtime Rewards4th
  5. Swagbucks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TopCashback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quidco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airtime Rewards4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JamDoughnut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swagbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cashback sites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Swagbucks or TopCashback more popular in search?

This chart shows how often people search Google for Swagbucks and TopCashback by name. Each line represents a brand's share of searches for all five cashback sites we track, month by month, from searches in United Kingdom.

Swagbucks and TopCashback among cashback sites in the United Kingdom, by month

Share of searches by month for TopCashback, Swagbucks. The figures are in the table below the chart.

View monthly share of searches table
MonthTopCashbackQuidcoSwagbucksJamDoughnutAirtime Rewards
Oct 202577.4%16.7%5%0.41%0.45%
Nov 202576.3%19.6%3.2%0.32%0.53%
Dec 202575.8%19.5%3.9%0.51%0.35%
Jan 202671.5%21.8%5.4%0.79%0.58%
Feb 202674.9%19.3%4.7%0.62%0.51%
Mar 202674.9%19.3%4.7%0.62%0.42%
Apr 202675.6%19.5%3.9%0.57%0.43%
May 202675.7%19.5%3.9%0.51%0.34%
Jun 202675.7%19.5%3.9%0.51%0.34%
Jul 202679.2%16.7%3.3%0.49%0.3%
Aug 202679.1%16.7%3.3%0.53%0.36%
Sep 202679.2%16.7%3.3%0.49%0.3%

How has the Swagbucks and TopCashback comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom cashback sites in September 2026?

2 changes

  1. Estimated monthly branded searches for Swagbucks in the United Kingdom fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.

  2. Estimated monthly branded searches for TopCashback in the United Kingdom fell 16.1% over 12 measured months, from 764K to 641K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Swagbucks’ and TopCashback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Swagbucks

1 branded search term

  • swagbucks

TopCashback

2 branded search terms

  • top cashback
  • topcashback

How the Brand Demand Index is measured

Other head-to-heads among cashback sites

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